Logo Project Zachary Cullen

First of all I just want to say that the color green in theses images looks really gross like boogers or vomit and that doesn't at all represent the color that I chose. Also I don't know why two of them look normal and one is all weird but I can't fix it until I can go back to the labs again tomorrow.

For my logo I wanted to create the letter Z using the gestalt principles of closure and figure ground. I also wanted the logo to have good proportions and have dynamic energy. I achieved this by sketching four triangles that create the overall shape of a convex parallelogram, but are moved apart to create a diagonal Z. Later, I was talking to someone and they said splat and I said "I have a splat personality." I then incorporated that into my design because I thought it was clever and would add the dynamic energy that my logo was lacking. I think it represents my personality well because I am kind of quirky and creative, but I also have a serious, intelligent side. Both the "split" and the "splat" are represented in my logo.

For my business card I used the name Z.A.Cullen because I think that since I have clever initials I might as well run with it. It also saved me the trouble of trying to place two words. I would rather brand myself as Z.A.Cullen because it's a little different from the multitude of other Zach's in my generation. I thought that using the quote on the back would be a good choice because it makes the business card more memorable. I used the triangles from my logo to create quotation marks and also put a little splat on the edge to use repetition and tie the quote to elements of my logo. I chose a grey background because with the heavy contrast of a huge logo in black, grey softens the look. I also think that grey works well with bright green. I wanted to get special paper but I didn't have time. If I ever ordered this card I would have it done on thick, grey paper.

For my stationary I wanted a clean and open stationary that just let my logo speak for itself. I chose to enter it because it looks better with the entered information at the bottom of the page. Also, I could put adress information on either side.

For my envelope I chose a basic layout witht he logo and the information in the upper left corner. I didn't want my envelope to be too fancy, because I feel like if you have an amazing envelope you may set really high expectations for the recipient and they will just be disappointed when they open it.

Typefaces: DIN 1451 Mittelschrift: I chose this font because I liked the double lower case l's in Cullen. I also liked that it is sans serif, which works with my geometric logo. It is a modern and masculine typeface.

DIN 30640 Std. Neuzeit Bold Condensed: I chose this for my contact information only on the business card because it contrasted a little bit with the type in my logo, and allowed me to fit the info onto a smaller horizontal portion of the business card.

Color: Pantone 382 EC (green) I chose this because I think green is the best color for a "splat." It's fun and it contrasts with the black well.