Project 3 Post.

Project #3 definitely presented me with a challenge. While I take great pride in my Russian culture and background, my name isn’t exactly “graphic” and when I looked up it’s meaning (pure), the thought of a drop of water or angel wings bored me. It would help if my major was “graphic,” but unfortunately PR is almost as ambiguous as “Yekaterina Grishchenko.”

It only took me about an entire day of sketching to realize that a capital “Y” looks somewhat like a martini glass. This made me very excited (ask my roommate, she knows) because while I am still uncertain with the direction I will take my PR expertise, I have always loved the idea of being in entertainment and alcohol is a pretty clear symbol for entertainment. Also, the fact that the “Y” doesn’t represent a beer can or something is fortunate, because I would want to associate myself with a “classy” company (not look cheap).

The colors I chose (green and plum purple) are two of my favorites. They are both secondary colors and form an attractive triad with the color red. I made the “Y” myself in Illustrator because I knew I wanted serifs (for the bottom of the martini glass) but I did not want them on the “rim” because that wouldn’t look realistic. I kept a portion of the serifs in order to keep the repetition and to make it appear more pleasing to the eye. The typeface I used was Trajan Pro and for the rest of the information I used Cambria in both Italic and Regular.

I wanted to keep my business card simple. Therefore all I included on the front is my name with the martini glass “Y.” I enlarged it to take up a lot of space and to be noticeable and decided to do a vertical card because I find an elongated image more attractive than a flattened one. The back looked too simple with just my general information, therefore I decided to redraw an olive (on the pick) and direct it towards my information. I have always found that business cards with a different color on the other side stand out more, therefore I made the back of my card a plum purple like my “Y” on the front. The dimensions are: on the front of the business card: 4p6.8 from top to the logo, 7p3.6 from the bottom to the logo and 0p10 on the right side of the logo and 0p4.5 on the left side of the logo and on the back of the business card, they are: 12p0 and 7p3 from the bottom to the lettering of the information and the rest bleeds off of the card therefore the only other space is 0p2 on the right side to the lettering). For the stationary, there is relatively no spacing due to the bleeding of the image and the logo touching the very top of the page.

I chose to keep the envelope simple with just a “Y” on the flap (similar to how Trump just uses a gold “T”) and for the stationary, I wanted to create a similarity with my business card, therefore I included the transparent olive in the background, while simply using my name with the (now) symbolic “Y” as the header and a purple strip with my information for color repetition.

The colors I used throughout these projects are: Purple (C= 81, M = 100, Y = 14, K= 14), Green (C= 90, M= 30, Y= 95, K=30) and Red (C= 15, M= 100, Y= 100, K=0) for the “entertainment PR” part on my business card.