The two logos shown here are obviously from Pepsi Co. The first image is the newer logo, while the second is older. I think it's important to see how the logo has evolved throughout time, but has never lost it's ease of identification. The older logo could be placed on a pepsi can in today's world without question.The logo itself is strong in it's color use. The red and blue create contrasting color values. In the newer logo, the white used to separate the red and blue creates gestalt with the white used for the word "pepsi."
The logo is also effective because it's main shape is a circle. As professor Taylor stated in class, circular objects are pleasing to the eye. In the older logo, outlining the circle in white moves viewers' eyes to the center of the circle, where the pepsi brand lies. The newer logo has the same idea, using a lighter, seemingly illuminating, blue to outline the circle. In this case though, since the pepsi brand isn't in the center, the outline just makes the circle stand out from the busy background of ice crystals.
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