Michael Boren: Coke Ad

This Coke ad does a good job of fitting in with the season by using the bright colors of spring, such as pink with flowers and yellow with butterflies. The ad also uses dark colors such as brown for stems, signifying that the plants are still just blossoming. And Coke sells its product well by using its trademark color of red at the bottom. Even though this ad has lots of different colors, the thing that immediately catches our eyes is the red Coke bottle. The red is also a warm color, symbolizing the new warmth of spring. The red is what this bouquet of flowers and butterflies, per say, is coming out of. Coke is essentially producing spring in this ad. After our long Syracuse winters, I am sure to drink something that symbolizes itself as a move away from the colder months.