I was waiting to pay for my food in Goldstein on South Campus and I noticed this card (my apologies for the sideways view). After discussing what makes a good logo and the gestalt principles, I was surprised to see that SU's Campus Delivery logo followed these principles. The figure appears to be gender neutral and is pointing upwards. It is made from simple shapes. The entire logo is made from simples shapes such as the squares on which the figure is standing. The gestalt principle of repetition appears here. Also, the food the figure is carrying and the figure show movement and convey the meaning of the business-- delivering food. Another positive aspect is that there are only two colors used and they create a nice triadic harmony. The logo is simple and if one just saw the logo and not the information, I am sure one could gather what the service was all about.
18 hours ago
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