This is an ad promoting the nutritional benefits of eating complex carbs (such as bread) for energy instead of ingesting an energy bar or some other supplement.
This ad is a great example of gestalt theory because its design meets many of the rules and standards that create a gestalt. The first one being figure/ground. If you look at the ad you can see a girl running. Even though her body is broken up among many slices of bread your mind fills in the blanks and you are clearly able to see the whole picture. This corresponds to the idea that the whole exceeds the sum of its parts. If each bread slice with the girl’s silhouette on them were standing alone, the design wouldn’t make much sense. But because they are grouped the way they are the design works.
The bread slices themselves play into the rule of repetition. As they repeat one after another, creating rows and columns, they also create a tiled background and their grainy texture kind of makes it look like the girl is running on a sandy beach. The rule of simplicity comes into play here as well, with relation to symmetry, regularity, and texture. The point comes across very easily with little to no effort, as long as you read the caption in the empty space.
Which brings us back to the rule of repetition. The one missing piece of bread, replaced by text, breaks up the pattern. Because it is different, it draws the reader’s eye and is therefore one of the first things the viewer looks at.
Over all I think that is a very effective ad and a great use of gestalt theory and design concept.
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