Just a little background on the ad: it is for an organic clothing company called Pivot Boutique. Their mission statement is" We wanted to make it clear that eco-friends fashion is not only good for this earth, but is also stylish". The cool colors are refreshing (mixes between greens/aquas/blues) yet because of the receding effect, it gives the ad depth.
The gestalt principle of enclosure is used here. Although the dress does not exist, your mind does imagine it there.
I also like the creative design, more specifically because the text is included in the visual. The text used in the dress is relativley modern but still stylish-like what the mission statement hints at.
Overall, there are not any color contrasts being used but the add is able to grab people's attention with the bold and daunting font/content.
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