Logo Project Post

For my logo design, it was difficult to come up with a symbol that integrated all of the different types of design and art I practice. I eventually came up with the idea of using and abstract scribble stroke that also worked as a device unifying my type. I chose the type Jane Austen because it is one of my favorites and I chose Bank Gothic to contrast its elgant cursive letters with solid more modern type. Also I felt the spelling of my name, especially my last name which is complicated. I did not chose to add color into my actual logo to increase its versatility on different surfaces and allow me flexibility with changes to color on stationary. On my actual stationary I had difficulty choosing between a lime green and an aqua/teal blue because I liked both so much. I figure since my logo is just black I can do a variation of stationary with the same design but different color. I chose to adorn my business card, envelope and letter head with a leafy/floral design in combination with geometric shape for an interesting design dynamic, again combining decorative with modern. I tried to combine the two because I really like both styles, though they are opposite.