The design process for this project went a lot smoother then other projects. I found that my sketches for the logo really helped me think of different ideas on how I wanted to protray myself through my logo. As I was sketching, I started doodling a camera and found that I could fit one right into my name. I tried some other sketches too, but I found that I kept getting drawn back to this since it was unique that I could find my profession’s “icon” right in my first name. I then started drawing it on the computer, and it came out exactly how I wanted it to. I worked in Illustrator since I know how to use most of the tools in there, and I found it to be very easy to construct.
The typeface I chose for my logo is Helvetica Neue. I chose it for a number of reasons. The first thing I was looking for in my font was I wanted it to be very versitile. Helvetica Neue has 10 different options, so I knew it was a good contender. I ended up using the bold type and the regular type, which created contrast within my logo. The other thing I was looking for was like my resume, I wanted it to be very modern and slick, so I instantly knew I wanted a Sans Serif. I wanted my logo to be really simple, and I think Helvetica Neue helped me accomplish that.
I chose the color red because I love the way it pops out and I think it’s a color that is always in style. I chose the 187 C Pantone because I
really liked the deep red.
It really catches your eye when you look at it, and it’s one of my favorite colors to use in design. For me it means a lot of things, like strength, and for that reason I really wanted to use red because I think of myself as a strong photographer. I also used a grey color(441 C Pantone) in my camera to make it stand out against any white backgrounds. I orginally had it all white, but every person I had showed it to couldn’t see the camera body between the L and the R, they only saw the lens. Since my target is normal people, I figured I wanted them to see the whole camera and that is why I made the whole thing grey.
I picked the camera as the visual in my logo because it is the main icon that you think of when you think photography. Plus, as I said before, it fit in my name perfectly! I had contemplated maybe using an aperature, or maybe a tripod, but in the end I really wanted to use a camera. I decided to add the flash and the light lines to my camera because I want to be a fashion photographer, and usually you use a flash when you are in the studio.
The paper I used for my business card is card stock that I bought from the Art Store. It was originally a large poster size, but I trimmed it down to an 8.5x11. I really wanted it to look realistic on the board, so that is why I chose to use a card stock. I think it looks a lot more professional, since I don’t think anyone would hand out their business card on
a cheap piece of paper.
Overall, I really enjoyed this project. I found all of the pieces to flow together easily, and it gave me a better understanding of both InDesign and Illustrator. Printing was a bit difficult, but in the end, I learned how to manipulate them to print out exa
ctly what I wanted.
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