Week 9: LOGO POSTING

I used the line tool in Illustrator to create the straight line that is the base of my logo. I used the curved line tool to create the two curves coming off the straight line. The bottom left curve represents the “J”, and the top right curve, which is just rotated 180 degrees, represents the “A”. In addition, the gestalt of the final logo creates a circular figure. It also looks like an abstract face! The dash that creates the “A” represents the eye of the figure, and the curve of the “J” represents the mouth. I decided to go with the image of a face because it represents overall communications. I am an advertising major, however, I don’t know whether I will be going into advertising, public relations, or even marketing in my future. Communications is the overall branch, and is represented by the face. I decided not to write “communications” anywhere on any of my media, because the face pretty much speaks for itself. Also, I don’t want to be too obvious by writing out the word.

I chose the font ITC Benguiat Gothic Std Book, because the curve in the letter “A” completely mimics the curve in my logo. After searching through the font library, I found this font and knew it was exactly what I needed. Also, it is a quirky font that will stand out among regular fonts, without being too loud or confusing.

I chose the pantone colors 7482C (green) and 512C (purple), because I think they mesh well together. Originally, I had darker shades of green, but the lighter green gives off a happier vibe.

For the stationary, I decided to blow up the image of my logo, invert the colors, and make it transparent. I also decided to put it on an angle, so it goes off the page on both sides. At first, I was going to trim the paper so the image bled across the sides, but I actually like the thin layer of white going across the bottom. It gives it a creative edge. Because this logo is on the bottom, I didn’t include the real version of the logo on the top. I thought that would make it too crowded, and I’m happy with just having my name and contact information.

For the business card, I decided to have the horizontal shape so my logo would go right smack in the middle. I made all the writing purple, and only centered my name. When you first glance at the business card, that is what you will see first. It will definitely capture attention, which is the goal of the business card in general. If they want more, they can e-mail or call me.

The envelope is very simple, with my logo and mailing address in the top left corner. I decided to move the contact information inside the logo to condense it.