Gestalt (late: never posted)

Ok, I love this advertisement. The Gestalt Principle used in this is almost as if it were a form of camouflage: the objective is to make the figure and the ground "melt" into each other- tricking the eye into guessing which part is the body or the product, the prop/ the shoe. They also use the form of the model to become "one" with the frame used on the pages.

I also have always loved the YSL wordmark...