For the logo project, I began by analyzing my name and looking for any visual cues. Of course, my last name is Hillman so I decided to go with the visual of a hill. I used this hill not only on my business card and stationary, but also in my work mark as the intersecting line through the A and H. The hill peaks at my name, and then draws the eye downwards through the stationary as well as to my contact information on the business card. It is creative but is still modern and simple. I am a public relations major so I was having a hard time creating a word mark that would shadow my interest. Therefore, the name cue was the best way to create a logo that people would remember and that maintains a sort of sophistication. The typeface I used was extra light, book, and medium ITC Avant Garde Std. This typeface was also the font I used in my resume. I hope to convey similarity by using the same fonts sparingly throughout both pieces. I do like the rounded counters as well as its readability. I continued the round theme by placing a circle in my contact information on my stationary.
I tried to use color as one of the main organizational tools for my logo project. I picked two colors, a deep purple (C=75, M=100, Y=0, K=36) and a lime/olive green (C= 85M=10Y=100K=10). The green is the same color I used in my resume (I hoped to create similarity using the Gestalt principles) and the purple is a nice complementary color that is not normally seen with green. The colors act to draw attention to information as seen in my stationary. The vertical sloping green line acts to draw the viewers eyed throughout the letter and into my contact information at the bottom. Also, the green circle at the bottom of the stationary also acts as an attention getter. Realistically, I also wanted green as a main color so there was less confusion of what was going on in my logo (hills are normally green).
Space wise, I kept my logo relatively small so it would not over balance the stationary as well as on my business card and envelope. The most trouble I had with spacing was on my stationary when I was trying to align my contact information with the center of the page and having a circle there as well. The information is not completely center but with it being slightly to the left balances out the off center green circle.
I think the idea for your logo was really clever. You played off the visual of your last name, and I think it made a fun interesting logo. I also liked that you used the hill to divide the card and helped with grouping. The line of the hill also draws the eye down to the rest of your information on your stationary and business card. I also thought the purple and green looked really good together and have a nice contrast. I also liked that on your envelope you only put your initials on the fronts, and left the visual of the hill for the back on the envelope. Overall, I think your design looks nice and is well done!
ReplyDelete