The Shell logo is one that always stands out to me. It is easily recognized even without the company name "shell" underneath it. Just seeing the logo, I know exactly what it stands for. It uses the concept of "figure/ground," because we separate the whole figure of the yellow shell from the red background. By using the bright/warm colors of yellow and red, the logo really pops, and is easily noticed, and makes me look twice at it. The shape of the shell is very simple, but it is still obviously a shell. Also, by using the same red color for the background of the shell, and the actual "Shell" name, the color is being repeated, and the gestalt color pattern is effective. Shell uses similar colors on the color wheel, and that actually helps them attract more attention since the colors are both so noticeable when paired toghether. The simplicity and color of the Shell logo has helped it to become one of the most recognized logos.
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