Logo Post: NBA - Jordan Clifford

For this post I chose the NBA logo. It's simplistic and easily identifiable. The blue and red colors create a triadic harmony making it visually appealing. The rounded corners create a softer rectangle and better resemble a circle; which, as mentioned in class and posts below, is pleasing to the eye. The bold and all-caps typeface used for the letters N, B, and A, represent dominance and power and characterize the league well. The NBA is gender specific and so the silhouette used is not gender neutral, but what is interesting is that silhouette is not a full person (he is missing a leg, and arm from the elbow down, both hands and one foot) but because our minds can fill in the blanks we are able to tell that it, in fact, is a man dribbling a basketball. The whitespace used for the figure and the type create a gestalt and allow you to view the logo as a whole. Over all I think this logo is very effective, and creatively engineered.