I found myself struggling to find an image of dancer that not only expressed who I am as a person, but also portrayed positivity and energy. After creating several images, I finally settled and a dancer leaping to exemplify my motivation and personality. I aspire to work in advertising, and I felt this image would show movement, progression, innovation and creativity. The dancer also represents a large part of my past in ballet, and hopefully shows my desire to work in public relations or advertising for any dance company. For my design process to accomplish such, I drew out sketches of various figures leaping. I wanted the figures to be simple and geometric, yet memorable. After I found the image I liked, I scanned it into the computer and used the pencil tool to trace the image. I then filled the image with a simple black to get the full silhouette figure. I also wanted color to add some gestalt fluidity, so I added a pantone of 320 EC for some variation. I used it on certain aspects of the picture to lead the eye down to my name and other information. My creation of this leaping dancer also serves another purpose. Although not as obvious, the dancer’s body and two legs simulate the inside of a peace sign. The two lines not only encompass the image so it has closure, but it also finishes the peace sign. The lines were made using the arc tool, and then replicating it and forming the reverse side. If one notices this similarity, I find it to mean peace traquility, organization and calm, which I find to be valuable aspects in any advertising firm.
For my logo, I used the font Helvetica Neue. It is simple, and also has multiple variations and large counters for readability when I reduced it. I wanted the typeface to be more contemporary, because the image could be seen as more elementary. I originally had the dancer as one solid shape, but I found it to be more captivating when I separated some of the limbs. The eye then uses the gestalt principle of closure to complete the figure, which also demands more attention to the logo. I realize a dancer is not necessarily “gender neutral,” and when making a logo for a company I would not use the same one. However, I am indeed a female, and a dancer does express who I am. Many viewing the card will most likely see the dancer as a woman, but I find the simple image will also appeal to mean, and not simply make them overlook it.
The idea of a dancer does not only mean that I am a dancer, it also promotes movement, motivation and inspiration. It is an art, much like advertising, that requires skill, technique, talent and drive. I wanted my name to be enclosed with the dancer to signify my relation to the figure. I also wanted the white space to clearly separate and group my name from the figure, and the figure from my other information. I want future employers to view the card, see its joyous nature, and be inspired and excited to get in contact.
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