Justin Shapiro- adidas logo

To me, Adidas has always had a great ad campaign with one of the most simplistic logos to date. For decades, they've branded themselves with the "3 stripes" brand. It has been recognized by athletic figured all this time as one of the leading brands in its product line and will continue to do so because of its lasting impression it has left on consumers.
The typeface for Adidas is just as basic as it's three sectioned stripes. The letters have no serifs. The x-height of the letters is so plain that it commands a powerful response as though it says "this IS Adidas" and nothing else. Originally designed as shown above, a white background with black logo and lettering has given a classic vibe to the presentation of the logo. As a former soccer player, I recognize Adidas in any form when watching sports events, be it the traditional three stripes, or even the 3-leafed clover with the stripes. Of anyone, athletes will always recognize and respect the enduring reputation that Adidas has developed for itself.