This advertisement was in the Pop Photo April 2009 magazine that I had laying around. The gestalt really works for me in this ad...it helps I want a Wacom tablet. First there is a dominant, superior portrait of that cool looking older gentleman and when your done looking at the portrait your eye goes straight to the headline type. As a side note real quick, the word, "Longing" I believe works well too because of the man's look and people's "longing" for a Wacom tablet. Back to the point though after you complete reading the top header the eye heads straight south to the gestalt bar which then leads you to the product itself and then if needed you read the further information next to it. I realize now how when your eye picks up a color it immediately heads to the next similar color instanteanously.
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