Design
I wanted to design a business card that was characteristic of me and my future career. I wanted to design a card that was sleek and sophisticated but that conveyed at least some aspect of what it is I plan to pursue in the future. I plan on going into Public Relations, specifically for the music industry,, so I designed a logo that I believe echoed both aspects. In order to get the general outline of the city, I traced a skyline in Illustrator. The music notes were traced as well and placed randomly across the skyline.
Typefaces and Visuals
I chose the typeface Park Avenue in my logo. I thought it was a perfect complement to the city skyline. It emulates city sophistication, class, and elegance.
The two primary visuals are the city skyline and the music notes. I known for certain that I will work in a large metropolitan city in the future, so I chose the skyline as the backdrop of my logo to emulate that. Since I plan on working in the music industry as well, I decided to use music notes as the visual to emulate that aspect of the logo.
Colors
I chose to stay with the simple contrasting colors of black and white. The are classy, chic, sophisticated, and the two most contrasting colors within the color spectrum. The black and white were effective in adding another dimension to the logo by setting off my name, my contact information, and the main visuals.
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