The logo I chose was the logo for Apple. The logo is very simple and says a lot about the company. The colors they chose are very sophisticated, and are used on the majority of their products. By using contrasting colors (Silver and White), the logo really stands out to consumers. The silhouette they used of the apple really defines it from the rest of the companies that may use an apple as their logo. Still, Apple is very protective of their logo, even responding legally to Woolworths, who wants to use an apple in their new logo. The Apple logo is recognized by everyone, thanks to it's simplicity and repetition on all of it's products.
2 weeks ago
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