I found this project to be one of the harder projects for me to do. I wasn’t sure exactly what I wanted to do for my logo; much less where I wanted to take it. After saying my name out loud a hundred times over, I realized there wasn’t much I could do with it. My initials on the other hand I could work with; but I had to be careful not to make them just an initial mark. I played around with different fonts and layouts on the computer to see what I thought looked best.
My design came out rather simple. I chose to connect the lower serif of my J with the upper serif on my C and kind of swing the C up to create motion. I used combinations of Cheltenham bold, book, and light condensed. I liked the curvy serifs Cheltenham created. They made it easy for me to connect my J and C and generate a swinging motion. I added in my name to the initials both on the business card and letterhead, so it would be clear who I was; but for my envelope I placed only my initials on the back flap and my name in a normal return address.
The color I chose is Pantone 143C. It’s an orange-yellow color that I felt really popped on the white background. I created a lot of positive/negative combinations with extending my name into white space and using the orange Pantone for my information. I really liked the color and it’s pop factor and wanted to incorporate it well into my design; so as kind of little surprises, I colored the back flap of my envelop and the whole back of my business card.
Overall I thought the project came out well, and I’m content with my design.
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