The colors used in this add for Wendy's are very fitting for a fast food restaurant. The background, blend of red,yellow, and orange, incites several feelings. First of all, orange is the warmest of all the colors. When thinking about food, especially bacon burgers, as in this ad, we typically think of warm meat. Second, the background is made up of the "most appetizing colors," according to lecture. A great contrast to the red-orange blend is the green color of the lettuce. This color, and the lettuce in general, can make people think of the burger as more healthy than it actually is. The contrast also moves viewers' eyes to look at the burger itself.
Another good use of color is the writing "Build Wendy's New Burger." The color used in this phrase is the same color used on the wendy's cup located above the picure. This brings the viewer's eyes around the advertisement.
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