I greatly struggled with creating a logo. I have three vastly different majors (Spanish, magazine, and political science) and I am still undecided with what I want to do in life. I equally enjoy all of my majors. So, when I began sketching I didn’t want to create anything that was representative of any major because I am not sure which career path I will be choosing.
I started playing with my initials because I wanted my logo to be representative of myself, and what represents me more than my name? I used to draw the flower that appears on my logo all the time when I was younger. I used to paint all sorts of designs and textures on the flowers, but because I was using this as a logo, I kept it simple. Therefore, I think my logo design was very personal and I think it’s visually appealing. It’s feminine and sophisticated. I followed this idea with my envelope, and I kept it very simple.
I chose purple and yellow for my logo because they are contrasting colors. I also think that the deep purple of the follow makes it feel a little more professional. After all, I’ve been drawing these flowers since I was a child, I’d like to show some type of maturity and I think that was accomplished in color.
For my stationary I wanted to do something a little different. I kept my logo at the top. I enlarged the flower from my logo so it would cover the entire page, but I positioned it on the paper so only half of the logo was showing. Then I used a transparency effect to lighten the flower. I originally wanted the flower to be a transparent purple, like the design, but despite the transparency, the design was too dark for text to appear clearly over it. I chose the beige background color because it goes well with the purple and green from my logo. Also, the beige does not contrast at all with the transparent white of my flower. In this case this was necessary for the colors to clash so that the text is the only color contrasting with the beige.
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