Jen Brotman- Logo Design

My design process consisted of working with my initials. I discovered that they could be symmetrical and I wanted to work with that, especially because symmetry fits into the gestalt principle of equilibrium. I thought I could use my initials and create a butterfly in motion. The butterfly is simple and feminine, like me. I placed it on an angle because diagonals are more appealing than straight lines. Also, I chose to hand draw the letters of the butterfly and its flight path. These two aspects are on my stationary, my envelope and my business card, showing their simplicity and ability to carry across all three things.

After handwriting my initials, I looked for a script font that is similar to my handwriting. I chose Lucida Handwriting because it is a script handwriting. For my information on my business card and my return address I chose ITC Avant Garde Std. It is a simple and readable sans serif typeface. I also wanted it to have a one story a to match my name's one story a. The two fonts match, yet contrast enough to create harmony.

I chose to do my logo in color. I thought one spot color would be effective with white. I chose Pantone 265 EC because it was a nice purple that fit with the simplicity and femininity of my logo.

Logo Project Zachary Cullen

First of all I just want to say that the color green in theses images looks really gross like boogers or vomit and that doesn't at all represent the color that I chose. Also I don't know why two of them look normal and one is all weird but I can't fix it until I can go back to the labs again tomorrow.

For my logo I wanted to create the letter Z using the gestalt principles of closure and figure ground. I also wanted the logo to have good proportions and have dynamic energy. I achieved this by sketching four triangles that create the overall shape of a convex parallelogram, but are moved apart to create a diagonal Z. Later, I was talking to someone and they said splat and I said "I have a splat personality." I then incorporated that into my design because I thought it was clever and would add the dynamic energy that my logo was lacking. I think it represents my personality well because I am kind of quirky and creative, but I also have a serious, intelligent side. Both the "split" and the "splat" are represented in my logo.

For my business card I used the name Z.A.Cullen because I think that since I have clever initials I might as well run with it. It also saved me the trouble of trying to place two words. I would rather brand myself as Z.A.Cullen because it's a little different from the multitude of other Zach's in my generation. I thought that using the quote on the back would be a good choice because it makes the business card more memorable. I used the triangles from my logo to create quotation marks and also put a little splat on the edge to use repetition and tie the quote to elements of my logo. I chose a grey background because with the heavy contrast of a huge logo in black, grey softens the look. I also think that grey works well with bright green. I wanted to get special paper but I didn't have time. If I ever ordered this card I would have it done on thick, grey paper.

For my stationary I wanted a clean and open stationary that just let my logo speak for itself. I chose to enter it because it looks better with the entered information at the bottom of the page. Also, I could put adress information on either side.

For my envelope I chose a basic layout witht he logo and the information in the upper left corner. I didn't want my envelope to be too fancy, because I feel like if you have an amazing envelope you may set really high expectations for the recipient and they will just be disappointed when they open it.

Typefaces: DIN 1451 Mittelschrift: I chose this font because I liked the double lower case l's in Cullen. I also liked that it is sans serif, which works with my geometric logo. It is a modern and masculine typeface.

DIN 30640 Std. Neuzeit Bold Condensed: I chose this for my contact information only on the business card because it contrasted a little bit with the type in my logo, and allowed me to fit the info onto a smaller horizontal portion of the business card.

Color: Pantone 382 EC (green) I chose this because I think green is the best color for a "splat." It's fun and it contrasts with the black well.

    I greatly struggled with creating a logo. I have three vastly different majors (Spanish, magazine, and political science) and I am still undecided with what I want to do in life. I equally enjoy all of my majors. So, when I began sketching I didn’t want to create anything that was representative of any major because I am not sure which career path I will be choosing.

I started playing with my initials because I wanted my logo to be representative of myself, and what represents me more than my name? I used to draw the flower that appears on my logo all the time when I was younger. I used to paint all sorts of designs and textures on the flowers, but because I was using this as a logo, I kept it simple. Therefore, I think my logo design was very personal and I think it’s visually appealing. It’s feminine and sophisticated. I followed this idea with my envelope, and I kept it very simple.

I chose purple and yellow for my logo because they are contrasting colors. I also think that the deep purple of the follow makes it feel a little more professional. After all, I’ve been drawing these flowers since I was a child, I’d like to show some type of maturity and I think that was accomplished in color.

For my stationary I wanted to do something a little different. I kept my logo at the top. I enlarged the flower from my logo so it would cover the entire page, but I positioned it on the paper so only half of the logo was showing. Then I used a transparency effect to lighten the flower. I originally wanted the flower to be a transparent purple, like the design, but despite the transparency, the design was too dark for text to appear clearly over it. I chose the beige background color because it goes well with the purple and green from my logo. Also, the beige does not contrast at all with the transparent white of my flower. In this case this was necessary for the colors to clash so that the text is the only color contrasting with the beige.

Binta Jammeh- Logo Design

Design

I wanted to design a business card that was characteristic of me and my future career. I wanted to design a card that was sleek and sophisticated but that conveyed at least some aspect of what it is I plan to pursue in the future. I plan on going into Public Relations, specifically for the music industry,, so I designed a logo that I believe echoed both aspects. In order to get the general outline of the city, I traced a skyline in Illustrator. The music notes were traced as well and placed randomly across the skyline.

Typefaces and Visuals

I chose the typeface Park Avenue in my logo. I thought it was a perfect complement to the city skyline. It emulates city sophistication, class, and elegance.

The two primary visuals are the city skyline and the music notes. I known for certain that I will work in a large metropolitan city in the future, so I chose the skyline as the backdrop of my logo to emulate that. Since I plan on working in the music industry as well, I decided to use music notes as the visual to emulate that aspect of the logo.

Colors

I chose to stay with the simple contrasting colors of black and white. The are classy, chic, sophisticated, and the two most contrasting colors within the color spectrum. The black and white were effective in adding another dimension to the logo by setting off my name, my contact information, and the main visuals.

Elena Carroll. Week 9. Logo Project

I found myself struggling to find an image of dancer that not only expressed who I am as a person, but also portrayed positivity and energy. After creating several images, I finally settled and a dancer leaping to exemplify my motivation and personality. I aspire to work in advertising, and I felt this image would show movement, progression, innovation and creativity. The dancer also represents a large part of my past in ballet, and hopefully shows my desire to work in public relations or advertising for any dance company. For my design process to accomplish such, I drew out sketches of various figures leaping. I wanted the figures to be simple and geometric, yet memorable. After I found the image I liked, I scanned it into the computer and used the pencil tool to trace the image. I then filled the image with a simple black to get the full silhouette figure. I also wanted color to add some gestalt fluidity, so I added a pantone of 320 EC for some variation. I used it on certain aspects of the picture to lead the eye down to my name and other information. My creation of this leaping dancer also serves another purpose. Although not as obvious, the dancer’s body and two legs simulate the inside of a peace sign. The two lines not only encompass the image so it has closure, but it also finishes the peace sign. The lines were made using the arc tool, and then replicating it and forming the reverse side. If one notices this similarity, I find it to mean peace traquility, organization and calm, which I find to be valuable aspects in any advertising firm.

For my logo, I used the font Helvetica Neue. It is simple, and also has multiple variations and large counters for readability when I reduced it. I wanted the typeface to be more contemporary, because the image could be seen as more elementary. I originally had the dancer as one solid shape, but I found it to be more captivating when I separated some of the limbs. The eye then uses the gestalt principle of closure to complete the figure, which also demands more attention to the logo. I realize a dancer is not necessarily “gender neutral,” and when making a logo for a company I would not use the same one. However, I am indeed a female, and a dancer does express who I am. Many viewing the card will most likely see the dancer as a woman, but I find the simple image will also appeal to mean, and not simply make them overlook it.

The idea of a dancer does not only mean that I am a dancer, it also promotes movement, motivation and inspiration. It is an art, much like advertising, that requires skill, technique, talent and drive. I wanted my name to be enclosed with the dancer to signify my relation to the figure. I also wanted the white space to clearly separate and group my name from the figure, and the figure from my other information. I want future employers to view the card, see its joyous nature, and be inspired and excited to get in contact.

Logo Project: Taylor Miller

The design process for this project went a lot smoother then other projects. I found that my sketches for the logo really helped me think of different ideas on how I wanted to protray myself through my logo. As I was sketching, I started doodling a camera and found that I could fit one right into my name. I tried some other sketches too, but I found that I kept getting drawn back to this since it was unique that I could find my profession’s “icon” right in my first name. I then started drawing it on the computer, and it came out exactly how I wanted it to. I worked in Illustrator since I know how to use most of the tools in there, and I found it to be very easy to construct.

The typeface I chose for my logo is Helvetica Neue. I chose it for a number of reasons. The first thing I was looking for in my font was I wanted it to be very versitile. Helvetica Neue has 10 different options, so I knew it was a good contender. I ended up using the bold type and the regular type, which created contrast within my logo. The other thing I was looking for was like my resume, I wanted it to be very modern and slick, so I instantly knew I wanted a Sans Serif. I wanted my logo to be really simple, and I think Helvetica Neue helped me accomplish that.

I chose the color red because I love the way it pops out and I think it’s a color that is always in style. I chose the 187 C Pantone because I

really liked the deep red.

It really catches your eye when you look at it, and it’s one of my favorite colors to use in design. For me it means a lot of things, like strength, and for that reason I really wanted to use red because I think of myself as a strong photographer. I also used a grey color(441 C Pantone) in my camera to make it stand out against any white backgrounds. I orginally had it all white, but every person I had showed it to couldn’t see the camera body between the L and the R, they only saw the lens. Since my target is normal people, I figured I wanted them to see the whole camera and that is why I made the whole thing grey.

I picked the camera as the visual in my logo because it is the main icon that you think of when you think photography. Plus, as I said before, it fit in my name perfectly! I had contemplated maybe using an aperature, or maybe a tripod, but in the end I really wanted to use a camera. I decided to add the flash and the light lines to my camera because I want to be a fashion photographer, and usually you use a flash when you are in the studio.

The paper I used for my business card is card stock that I bought from the Art Store. It was originally a large poster size, but I trimmed it down to an 8.5x11. I really wanted it to look realistic on the board, so that is why I chose to use a card stock. I think it looks a lot more professional, since I don’t think anyone would hand out their business card on

a cheap piece of paper.

Overall, I really enjoyed this project. I found all of the pieces to flow together easily, and it gave me a better understanding of both InDesign and Illustrator. Printing was a bit difficult, but in the end, I learned how to manipulate them to print out exa

ctly what I wanted.

Logo Design

My logo design has a unpredictable, yet professional feel. I chose the typeface family ITC Stone because its curves mimics the curves in the heart. Rationale is on stationary below.

Logo Project Post

For my logo design, it was difficult to come up with a symbol that integrated all of the different types of design and art I practice. I eventually came up with the idea of using and abstract scribble stroke that also worked as a device unifying my type. I chose the type Jane Austen because it is one of my favorites and I chose Bank Gothic to contrast its elgant cursive letters with solid more modern type. Also I felt the spelling of my name, especially my last name which is complicated. I did not chose to add color into my actual logo to increase its versatility on different surfaces and allow me flexibility with changes to color on stationary. On my actual stationary I had difficulty choosing between a lime green and an aqua/teal blue because I liked both so much. I figure since my logo is just black I can do a variation of stationary with the same design but different color. I chose to adorn my business card, envelope and letter head with a leafy/floral design in combination with geometric shape for an interesting design dynamic, again combining decorative with modern. I tried to combine the two because I really like both styles, though they are opposite.

Michael Boren: Logo Project

Design Strategy (including Choice of Marks/Use of Space)

I wanted a logo that would indicate my interest in being a writer for running events (such as marathons, cross country meets, etc), so I created a runner at the end of my first name. I made lines and increased their weight to 4 pt for the arms and legs. I connected two lines and rotated their angles on the right arm and leg to indicate a running motion. I used the ellipse tool to create a round head for the runner. By separating the arms and legs from the runner, I allowed the “L” in my first name to still be a part of the name while also symbolizing a runner. I put my contact info close to and directly below the runner’s legs, so the moving legs would lead down to it. The contact info is also aligned horizontally with my last name to keep consistency and to keep the contact info close to the legs. I chose to not use a left arm for the runner, since it would have been hidden behind the “e” in my first name.

Typeface Choice

I used the humanist sans-serif typeface Lucida Grande in the whole project because of its simple look. I needed a typeface that didn’t have the finishing strokes of serif fonts. That way, the “L” at the end of my first name could just be a straight line that makes a letter but also makes a stick-figure body for the runner. The straight lines of Lucida Grande also look similar to the straight lines of the arms and legs used to make the runner. Additionally, Lucida Grande was clearly readable as a large font for my name and small font for my e-mail address and phone number. The kerning in my name was tightened to make my name a stronger symbol.

Color

I used dark black on the “L” in the end of my first name to emphasize that the letter was also still part of my name. That way it doesn’t get confused for just being a runner’s body and not a letter. I used the same dark black for the “M” in my first name so the “L” wouldn’t stand out awkwardly alone. Darkening the first and last letters in my first name also creates more consistency. The rest of my name is a lighter tint of black, so the “L” could stand out as the runner’s body and still be part of my name. I also used that same lighter tint for the runner’s head, arms and legs to create a consistency of colors. This consistency links both my name and the runner together.

I found this project to be one of the harder projects for me to do. I wasn’t sure exactly what I wanted to do for my logo; much less where I wanted to take it. After saying my name out loud a hundred times over, I realized there wasn’t much I could do with it. My initials on the other hand I could work with; but I had to be careful not to make them just an initial mark. I played around with different fonts and layouts on the computer to see what I thought looked best.

My design came out rather simple. I chose to connect the lower serif of my J with the upper serif on my C and kind of swing the C up to create motion. I used combinations of Cheltenham bold, book, and light condensed. I liked the curvy serifs Cheltenham created. They made it easy for me to connect my J and C and generate a swinging motion. I added in my name to the initials both on the business card and letterhead, so it would be clear who I was; but for my envelope I placed only my initials on the back flap and my name in a normal return address.

The color I chose is Pantone 143C. It’s an orange-yellow color that I felt really popped on the white background. I created a lot of positive/negative combinations with extending my name into white space and using the orange Pantone for my information. I really liked the color and it’s pop factor and wanted to incorporate it well into my design; so as kind of little surprises, I colored the back flap of my envelop and the whole back of my business card.

Overall I thought the project came out well, and I’m content with my design.

Massimo Vignelli Zach Cullen XCred

My expectations for Massimo Vignelli's speech were very high. Going to the speech I had hoped to really get inside the head of a great design master, but I felt that the powerpoint had so many slides that he didn't have a chance to just ramble.I expected him to come in with lofty smart people talk, but instead I just saw a funny old italian guy. Actually, I really liked that about him. It was a pleasant surprise. I guess I thought he would have some ingenious design adages or something. The closest thing I got to that was:

“In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest." At first I disagreed with this quote. I thought, "Oh he's just so old that he can't handle all this innovation." But, as much as it annoyed me, I couldn't stop thinking about it. "Could it really be...visual pollution? No. Well..." After a week, I'm not ready to swear of all typefaces except for Times Roman, Helvetica, and Bodoni, but I am going to concede the point that many typefaces are visual pollution. I think that in order to overcome the visual pollution, many designers try too hard to use unusual elements in their designs so that it backfires on them.

Actually, the most memorable quote was from that guy who yelled out "Yes we do!" When Massimo said we didn't need so many typefaces, he was so obnoxious.

Project 3 Post.

Project #3 definitely presented me with a challenge. While I take great pride in my Russian culture and background, my name isn’t exactly “graphic” and when I looked up it’s meaning (pure), the thought of a drop of water or angel wings bored me. It would help if my major was “graphic,” but unfortunately PR is almost as ambiguous as “Yekaterina Grishchenko.”

It only took me about an entire day of sketching to realize that a capital “Y” looks somewhat like a martini glass. This made me very excited (ask my roommate, she knows) because while I am still uncertain with the direction I will take my PR expertise, I have always loved the idea of being in entertainment and alcohol is a pretty clear symbol for entertainment. Also, the fact that the “Y” doesn’t represent a beer can or something is fortunate, because I would want to associate myself with a “classy” company (not look cheap).

The colors I chose (green and plum purple) are two of my favorites. They are both secondary colors and form an attractive triad with the color red. I made the “Y” myself in Illustrator because I knew I wanted serifs (for the bottom of the martini glass) but I did not want them on the “rim” because that wouldn’t look realistic. I kept a portion of the serifs in order to keep the repetition and to make it appear more pleasing to the eye. The typeface I used was Trajan Pro and for the rest of the information I used Cambria in both Italic and Regular.

I wanted to keep my business card simple. Therefore all I included on the front is my name with the martini glass “Y.” I enlarged it to take up a lot of space and to be noticeable and decided to do a vertical card because I find an elongated image more attractive than a flattened one. The back looked too simple with just my general information, therefore I decided to redraw an olive (on the pick) and direct it towards my information. I have always found that business cards with a different color on the other side stand out more, therefore I made the back of my card a plum purple like my “Y” on the front. The dimensions are: on the front of the business card: 4p6.8 from top to the logo, 7p3.6 from the bottom to the logo and 0p10 on the right side of the logo and 0p4.5 on the left side of the logo and on the back of the business card, they are: 12p0 and 7p3 from the bottom to the lettering of the information and the rest bleeds off of the card therefore the only other space is 0p2 on the right side to the lettering). For the stationary, there is relatively no spacing due to the bleeding of the image and the logo touching the very top of the page.

I chose to keep the envelope simple with just a “Y” on the flap (similar to how Trump just uses a gold “T”) and for the stationary, I wanted to create a similarity with my business card, therefore I included the transparent olive in the background, while simply using my name with the (now) symbolic “Y” as the header and a purple strip with my information for color repetition.

The colors I used throughout these projects are: Purple (C= 81, M = 100, Y = 14, K= 14), Green (C= 90, M= 30, Y= 95, K=30) and Red (C= 15, M= 100, Y= 100, K=0) for the “entertainment PR” part on my business card.

Week 9: LOGO POSTING

I used the line tool in Illustrator to create the straight line that is the base of my logo. I used the curved line tool to create the two curves coming off the straight line. The bottom left curve represents the “J”, and the top right curve, which is just rotated 180 degrees, represents the “A”. In addition, the gestalt of the final logo creates a circular figure. It also looks like an abstract face! The dash that creates the “A” represents the eye of the figure, and the curve of the “J” represents the mouth. I decided to go with the image of a face because it represents overall communications. I am an advertising major, however, I don’t know whether I will be going into advertising, public relations, or even marketing in my future. Communications is the overall branch, and is represented by the face. I decided not to write “communications” anywhere on any of my media, because the face pretty much speaks for itself. Also, I don’t want to be too obvious by writing out the word.

I chose the font ITC Benguiat Gothic Std Book, because the curve in the letter “A” completely mimics the curve in my logo. After searching through the font library, I found this font and knew it was exactly what I needed. Also, it is a quirky font that will stand out among regular fonts, without being too loud or confusing.

I chose the pantone colors 7482C (green) and 512C (purple), because I think they mesh well together. Originally, I had darker shades of green, but the lighter green gives off a happier vibe.

For the stationary, I decided to blow up the image of my logo, invert the colors, and make it transparent. I also decided to put it on an angle, so it goes off the page on both sides. At first, I was going to trim the paper so the image bled across the sides, but I actually like the thin layer of white going across the bottom. It gives it a creative edge. Because this logo is on the bottom, I didn’t include the real version of the logo on the top. I thought that would make it too crowded, and I’m happy with just having my name and contact information.

For the business card, I decided to have the horizontal shape so my logo would go right smack in the middle. I made all the writing purple, and only centered my name. When you first glance at the business card, that is what you will see first. It will definitely capture attention, which is the goal of the business card in general. If they want more, they can e-mail or call me.

The envelope is very simple, with my logo and mailing address in the top left corner. I decided to move the contact information inside the logo to condense it.

Week 9: Project Post: Alyssa Hillman

For the logo project, I began by analyzing my name and looking for any visual cues. Of course, my last name is Hillman so I decided to go with the visual of a hill. I used this hill not only on my business card and stationary, but also in my work mark as the intersecting line through the A and H. The hill peaks at my name, and then draws the eye downwards through the stationary as well as to my contact information on the business card. It is creative but is still modern and simple. I am a public relations major so I was having a hard time creating a word mark that would shadow my interest. Therefore, the name cue was the best way to create a logo that people would remember and that maintains a sort of sophistication.

The typeface I used was extra light, book, and medium ITC Avant Garde Std. This typeface was also the font I used in my resume. I hope to convey similarity by using the same fonts sparingly throughout both pieces. I do like the rounded counters as well as its readability. I continued the round theme by placing a circle in my contact information on my stationary.

I tried to use color as one of the main organizational tools for my logo project. I picked two colors, a deep purple (C=75, M=100, Y=0, K=36) and a lime/olive green (C= 85M=10Y=100K=10). The green is the same color I used in my resume (I hoped to create similarity using the Gestalt principles) and the purple is a nice complementary color that is not normally seen with green. The colors act to draw attention to information as seen in my stationary. The vertical sloping green line acts to draw the viewers eyed throughout the letter and into my contact information at the bottom. Also, the green circle at the bottom of the stationary also acts as an attention getter. Realistically, I also wanted green as a main color so there was less confusion of what was going on in my logo (hills are normally green).

Space wise, I kept my logo relatively small so it would not over balance the stationary as well as on my business card and envelope. The most trouble I had with spacing was on my stationary when I was trying to align my contact information with the center of the page and having a circle there as well. The information is not completely center but with it being slightly to the left balances out the off center green circle.

Reminders and Announcements

Hey Intrepid Graphics students -

1. Don't forget to do export a jpeg of ALL three pieces of your logo/stationery system for posting to the blog as this week's required post. Let me know if you encounter any issues doing this - preferably before 11:59 PM.

2. Since this week's a project week, I'm offering some extended office hours for those few (read: most) of you who didn't make it by to Monday's 1-3 times or the 8-10pm help session in the labs. Let me know if the fol times don't work for you, and I can do my best to meet individually

Wednesday: 1-5pm (119 Newhouse 1)

3. Don't forget that you'll need to post two comments about your peer's work before the end of term. These don't have to be on the same project, and you're not limited to only two, but so far no one has really been saying anything about the designs out there. Make sure you keep them substantive and related to design. Also, e-mail if you post a comment to someone's post.

4. Don't forget that I'm happy to let you know what my records say at any time regarding attendance and the blog, and that if I don't hear from you regarding a missed class it will be counted as an unexcused absence.

Links from Today

Hey guys,

Here are the links Prof. Taylor showed in class today:

Punctuation in logos

Another link to an Article on 10 Common Mistakes she wanted me to pass along.

Logo Post: NBA - Jordan Clifford

For this post I chose the NBA logo. It's simplistic and easily identifiable. The blue and red colors create a triadic harmony making it visually appealing. The rounded corners create a softer rectangle and better resemble a circle; which, as mentioned in class and posts below, is pleasing to the eye. The bold and all-caps typeface used for the letters N, B, and A, represent dominance and power and characterize the league well. The NBA is gender specific and so the silhouette used is not gender neutral, but what is interesting is that silhouette is not a full person (he is missing a leg, and arm from the elbow down, both hands and one foot) but because our minds can fill in the blanks we are able to tell that it, in fact, is a man dribbling a basketball. The whitespace used for the figure and the type create a gestalt and allow you to view the logo as a whole. Over all I think this logo is very effective, and creatively engineered.

Logo Post

The Starbucks logo is a great example of good use of gestalt principles. The circle shape is simple and a universally appealing shape. The figure in the center uses closure and the woman's hair draws the eye down using continuation. The use of one color also keeps this logo simple and makes it stand out. This is definitely a timeless logo and will undoubtedly be around for a long time.

LOGO.

I love this logo for a restaurant called Wild Ginger. Of course with a name like that you would want to include an image of ginger, however, it isn't the most exciting looking plant (Especially when you think of it in the form that they give it to you at the Sushi restaurant!)

I love the typeface used: the rounded curves give it more of a serene look rather and still manages to have a level of sophistication. I obviously love the colors too-- red and black are my all-time favorite colors. But what makes this even more attractive is the way the red sees to glow in the area where the ginger is. The simple black "hill" adds something as well. Although I could also see this being a successful logo without that part.

Week 8 Post Stacie Foster- Logo

The two logos shown here are obviously from Pepsi Co. The first image is the newer logo, while the second is older. I think it's important to see how the logo has evolved throughout time, but has never lost it's ease of identification. The older logo could be placed on a pepsi can in today's world without question.

The logo itself is strong in it's color use. The red and blue create contrasting color values. In the newer logo, the white used to separate the red and blue creates gestalt with the white used for the word "pepsi."

The logo is also effective because it's main shape is a circle. As professor Taylor stated in class, circular objects are pleasing to the eye. In the older logo, outlining the circle in white moves viewers' eyes to the center of the circle, where the pepsi brand lies. The newer logo has the same idea, using a lighter, seemingly illuminating, blue to outline the circle. In this case though, since the pepsi brand isn't in the center, the outline just makes the circle stand out from the busy background of ice crystals.

Justin Shapiro- adidas logo

To me, Adidas has always had a great ad campaign with one of the most simplistic logos to date. For decades, they've branded themselves with the "3 stripes" brand. It has been recognized by athletic figured all this time as one of the leading brands in its product line and will continue to do so because of its lasting impression it has left on consumers.
The typeface for Adidas is just as basic as it's three sectioned stripes. The letters have no serifs. The x-height of the letters is so plain that it commands a powerful response as though it says "this IS Adidas" and nothing else. Originally designed as shown above, a white background with black logo and lettering has given a classic vibe to the presentation of the logo. As a former soccer player, I recognize Adidas in any form when watching sports events, be it the traditional three stripes, or even the 3-leafed clover with the stripes. Of anyone, athletes will always recognize and respect the enduring reputation that Adidas has developed for itself.

Logo Post

The Disney logo is a classic. Just viewing the font takes you back to endless movies as a kid and the first time you saw Disney World. The simplicity of the logo is what makes it unique. The extra swirl of the D , the "handwritten feel" of the i. Most importantly this logo is transferable onto the big screen, clothing, print. You name it the Disney logo can be easily placed there. The logo can also be used to denote different parks (such as this one representing magic kingdom) or paired with different characters to suggest a certain part of the brand (disney princess vs mickey mouse). This logo is classic, timeless, fun, and full of meaning.

Taylor Miller: Logo post

The logo I chose was the logo for Apple. The logo is very simple and says a lot about the company. The colors they chose are very sophisticated, and are used on the majority of their products. By using contrasting colors (Silver and White), the logo really stands out to consumers. The silhouette they used of the apple really defines it from the rest of the companies that may use an apple as their logo. Still, Apple is very protective of their logo, even responding legally to Woolworths, who wants to use an apple in their new logo. The Apple logo is recognized by everyone, thanks to it's simplicity and repetition on all of it's products. 

Week 8. Logos. Elena Carroll

The Shell logo is one that always stands out to me. It is easily recognized even without the company name "shell" underneath it. Just seeing the logo, I know exactly what it stands for. It uses the concept of "figure/ground," because we separate the whole figure of the yellow shell from the red background. By using the bright/warm colors of yellow and red, the logo really pops, and is easily noticed, and makes me look twice at it. The shape of the shell is very simple, but it is still obviously a shell. Also, by using the same red color for the background of the shell, and the actual "Shell" name, the color is being repeated, and the gestalt color pattern is effective. Shell uses similar colors on the color wheel, and that actually helps them attract more attention since the colors are both so noticeable when paired toghether. The simplicity and color of the Shell logo has helped it to become one of the most recognized logos.

Week 8: Logos is the Word: Alyssa Hillman

Just a little background on the ad: it is for an organic clothing company called Pivot Boutique. Their mission statement is" We wanted to make it clear that eco-friends fashion is not only good for this earth, but is also stylish".

The cool colors are refreshing (mixes between greens/aquas/blues) yet because of the receding effect, it gives the ad depth.

The gestalt principle of enclosure is used here. Although the dress does not exist, your mind does imagine it there.

I also like the creative design, more specifically because the text is included in the visual. The text used in the dress is relativley modern but still stylish-like what the mission statement hints at.

Overall, there are not any color contrasts being used but the add is able to grab people's attention with the bold and daunting font/content.

Jen Brotman- Logo

I was waiting to pay for my food in Goldstein on South Campus and I noticed this card (my apologies for the sideways view). After discussing what makes a good logo and the gestalt principles, I was surprised to see that SU's Campus Delivery logo followed these principles. The figure appears to be gender neutral and is pointing upwards. It is made from simple shapes. The entire logo is made from simples shapes such as the squares on which the figure is standing. The gestalt principle of repetition appears here. Also, the food the figure is carrying and the figure show movement and convey the meaning of the business-- delivering food. Another positive aspect is that there are only two colors used and they create a nice triadic harmony. The logo is simple and if one just saw the logo and not the information, I am sure one could gather what the service was all about.