RESUME PROJECT - MITCHELL FRANZ

Above is my resume. Please feel free to give me your comments, critiques - I am very open to them. Below is my rationale. I threw it up here for grins.

Design Strategy:
To complete the resume design project, I wanted something very professional, but yet stylish - like that New York Barney’s flare to it. In fact, now thinking of it I should have used the Barney’s wordmark typeface maybe. Continuing, I wanted to send the message professional and sophisticated, but I didn’t want the type to look so rich that it would lose it’s sophistication. My audience is one of creative directors, photography editors, and art directors as well as other photographers for internship purposes. The image that I desire to be perceived at is one of professional and sophisticated again, but I would like to add fun and powerful. I do not think I captured the fun, but that’s fine with me because a fun font would have taken away from the overall impact of the resume I believe.
Choice of typefaces:
Because of my desire to be sophisticated and professional, I knew I wanted a strong serif with tails to give that rich, eloquent feel. In the end, ITC Berkeley was the font I selected. Originally, I had a different font, but quickly realized that it was an all caps font and that would not work.

I knew I wanted to use a sans serif font in the resume, but didn’t want to sacrifice on either of my two adjective-limitations so I chose what I believe to be a strong sans serif, Abadi MT Condensed Extra Bold. I feel the two fonts give me enough contrast while maintaining my original goal. I am pleased with the height of my sans serif font, but think that they serif font’s letters are too fat. I am planning to change my serif font possibly, but really like Berkeley as a body font.

Color:
Going along with the professional I also desired to show power and slightly emphasize strong character through my color choice. This color, (R: 174 G: 18 B: 20) a deep red, is a nice warm tone that conveys my strong character, professional, and sophisticated feel I so strongly like. Also the color helps the sans serif with its sophistication in competing against the serif.