Design Strategy:
For this resume, I was aiming to target any future employers I may have, whether it be for an internship or an actual paid job. I was trying to show them that I am professional but at the same time creative. By adding color and modern sans serif fonts, I wanted to be perceived as contemporary as well as graphically excelled. I want my paper to stand out from the rest because the communications field is really competitive, especially in today's current economic state.
Choices of typeface:
I chose Century Gothic for my entire resume for a couple of reasons, the first being that it is extremely modern and contemporary (and I really like the big counters!). I really wanted a sans serif because I think it looks a lot clean and neater, and I really liked Century Gothics clean, crisp strokes and diagonals. I also liked how it is an extremely versatile typeface family, so I could use it for my entire resume and still create contrast using regular, bold and italics. Contrast can also be seen in my word mark, with the uses of both caps and capital letters. I carried out the use of caps in my headers of the different sections since it provides the eye with a clear and precise arrangement of text.
Color:
I used the red color (C=15,M=100,Y=100,K=0) in my word mark because I felt like it really drew the readers eye to my name. The color red is also a warm and powerful color, which invites the reader in. I once read somewhere that you use the color red "when you don't want to sink into the background."
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