Elena Carroll/RationaleDesign Strategy:
When I designed my resume, I primarily thought of appealing to future employers. I understand how competitive the job market is, especially for all students graduating out of college, and it is important and even vital to stand out. I understood the resume to become the deciding factor to employers when selecting possible candidates. I wanted my resume to stand out in a positive and innovative way, hopefully generating enough interest to get an interview. My goal is to be perceived as creative, modern, resilient and professionally impressive. It is ideal to have impressive experience, but my previous work experience does not necessarily help me to stand out, so i had to rely more on the design.
Typefaces:
I only selected one typeface for my resume project, which was century gothic. I dislike clutter and disorganization, and I figured it would be easier for the eye if the fonts held similarities. Century gothic is also a nice clean font with a contemporary feel. I did emphasize or bold the more important information, which provided diversity and outlines. Century gothic is a diverse typeface, so i was able to show the variations and keep it interesting while keeping it organized. The prominent counters also made the resume very readable.
Color: I used all black except for my name at the top. I used c:100, M:0, Y:0 and K:0. It came out as a navy color, which added extra punch to the resume, but did not overpower it. I also used 75% gray for the dates of my employment, because I found that information to be less vital or relevant. The small changes in color made it look inviting, and it draws in the person looking.
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