Design Strategy
Resumes are boring and jam packed with information. Through my resume I wanted to show my personality. I wanted it to be bold, creative, yet still professional. I am majoring in Advertising; therefore I am given a certain amount of freedom as to color, type, and design. Although I wanted my resume to express that I can be fun, I also wanted it to seem professional and hardworking.
Typeface
I chose my typeface (ITC Cheltenham) because it remains somewhat traditional with its thick serifs, but can also be perceived as surprising because of its circular endnotes. I used this family throughout my resume to keep it consistent, but created contrast by using ultra condensed, bold condensed, and light. This typeface family proved to be versatile because it looks professional in big paragraphs, however by using all lowercase letters in my wordmark, the type has a young, fresh feeling.
Color
A little pop of color was used to highlight my wordmark in the top, left corner. I wanted my name to leave the first and last impression. I chose to use the color purple because aside from the fact that it is my favorite color, purple conveys sophistication and mystery. I want my future employer to wonder what I have to offer in addition to experience and education.
Paper
I decided to use paper with a ninety degree angle because I felt it was more professional than other options with curved edges.
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