This image uses type in a way that gives you no one place to "start" viewing the ad. Having the text in all caps makes for a fine headline, but the logo in all caps makes the ad overpowering and confusing. Although the headline should be the first place for the viewer to look, the logo should be the last thing the viewer remembers and recalls. Having no differentiation in size, color, or alignment makes this ad easy to overlook. Because all the type is equal the reader could possibly not know where to look, therefore skipping the ad altogether. To solve this problem the logo should make more of a statement and the heading could be in a different color or size to pull the reader into the ad and direct them where to go.
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