217.1b Introduction to the Graphic Arts

Design Strategy:
I tried to create a sleek and modern yet conservative and masculine design for this resume. I wanted it to be attractive and show that I have good taste to demonstrate that I have a sense of design, but be conservative enough to hand out to a non-creative business representative given that I am a Whitman dual. To accomplish this I used a lot of white space at the top of the page to the sides of my centered wordmark, which is very bold and utilizes my initials to create an emblem-like logo without being over the top. My contact info was turned 90 degrees so that it runs down the right hand margin and ends at the bottom margin. This adds to the sleek and modern feel of the resume and serves the double purpose of balancing out the white space left by the Skills and Education sections. I chose all black to add to the boldness and be conservative.
I also wanted the resume to be readable and well organized, so I chose a very standard, left aligned, bulleted layout to display the body of the resume. This layout also gets the most space out of my, unfortunately, limited experience, by using headings and subheadings with long lines of description across the page. All of the margins are equal except for the bottom margin, which is 50 % larger, which was chosen to balance out the white space on the top of the resume.

Choice of typefaces:
I chose Eurostile LTStd for my wordmark because it was the best fit to the sketch I had made previously. I wanted to extend the bottom line of the Z to underline part of my name, but didn’t want to draw a line to do it, so I connected it with the C underneath, the fact that this typeface, the bold extended version, has rounded square counters and thick sans serif strokes makes this possible. I don’t think this typeface is a novelty font because the non, extended lower case letters actually have more oval counters and are well proportioned. I used the demi weight of this font for my headings and subheadings
For the body text, I chose Weidemann LTStd medium. It has contrast and readability because it has serifs, but it does not clash because it has a high x-height like Eurostile LTStd and the serifs are both angular and flat, complementing the geometric feel of the other typeface.