Design Strategy:
I wanted a resume that would stand out, but I didn’t know exactly how I wanted it to stand out. I knew my audience would be potential employers in the magazine industry and that I wanted to try out the two-thirds/one-third approach. As my design flourished I experimented with the use of over and underlining my headings, adding color in and around my name, and seeing what letters I could pull down and draw through my text. I tested out where to place things and how to format them.
The finished product is a bold display of yellow gold and sans serif typefaces. I used bars of color and accented my headings in order to draw the reader’s eye down the page. Using the white font color for my name and contact information I thought was kind of a risk because it can be hard to read but I didn’t like the way black looked. I wanted my color bars to bleed off the page in order to give it a more modern look, so I had to do a little technical trimming.
Choice of Typeface:
I chose a combination of Vectora LT std bold and light for my wordmark and a combination of Arial Narrow regular and bold for my content. I decided to go with all sans serifs because I thought they fit well with my personality. A serif may have produced a bolder contrast but that combination was common and I wanted to try something different. In order to create at least some contrast I used the combinations stated above to break up my content and make it less monotone.
Color:
My color is R: 249, G: 192, B: 3. I chose a gold yellow because (1) yellow is a warm color, which draws attention, (2) it is my favorite color and (3) the gold undertone is easier on the eye than a brighter yellow would be. Yellow can be hard to read and with the white font color even harder, but I thought it was a worthwhile risk.
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