Design Strategy:
My ultimate audience would be professionals in the design or art fields. My goal was to balance an eye-catching design while still keeping the information easy to digest. At first I got carried away, and made the resume too decorative, which was distracting from the purpose of the resume of presenting information. I then strove to make the resume neat but still attractive to the eye, with the information organized and easy to find. When I noticed the letter l’s in my name lined up nicely in one of my word mark arrangements, I thought it would be a good way of leading the eye across the information if a line lead from the l’s. At first I made it a solid line attached to the letter l’s but that made my name no longer legible so I changed it to a broken line and added a slight gradient.
Choice of typefaces:
I chose a sans serif typeface because I liked the slightly more modern look and how easy to read it made my word mark. It also gave me a lot of flexibility with messing around with the kerning and keeping it still looking neat and organized. For the body, I originally wanted a serif font to separate it a bit more from the headings and word mark but did not succeed in finding one that worked well enough with the century gothic type I chose for the word mark and headings. I stayed with century gothic for the body because the lines I used separated the information from the headings enough, and the italics used in the headings also supplied distinction.
Color:
I chose a very limited use of color to move the eye around the page. The pink color focuses attention on my name. I also included the pink at the end of the separating lines I used to move the readers attention along the information. I chose pink because it is a warm color so it draws more attention rather than a light blue or green, which in actuality are colors I like more personally.
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