Week 4: Resume Posting Alyssa Hillman

Design Strategy:

The resume project was intended to supply me with a logistical resume that I could use both for internships and career positions. With these purposes in mind, I was able to successfully construct a resume that targeted both my major (Public Relations) as well as my desired field (non-profit work). I wanted the resume, and therefore myself, to come across as a serious, innovative, hard-working, and enthusiastic individual. I accomplished that by doing many things such as using tasteful color, a unique yet modern typeface, a bold watermark and a simple layout.

I predicted my resume audience would consist of non-profit organizations or charities that are looking for new hires/interns to bring new and fresh ideas. I also thought about how most of these organizations have a classicism or history aspect to them so I did not want to go too overboard with an elaborate watermark or color scheme. Modesty and humbleness are also important traits that I hoped to show with the lower case letters in my name. Content wise, I included many job experiences and skills in order to show my versatility and willingness to try new things.

Choice of Typefaces:

I was primarily looking for a typeface with round counters that still had a modern look. Round counters were important because I have many round letters in both my first and last name. For my watermark typeface (Avenir), I was also looking for a typeface with a large family because I did not know what type I would use for the headings. I used lowercase to also limit the amount space my name would take up because I have many overhanging letters. The main body type (Cecilia) had a certain boldness and readability that some of the other types didn’t have. I also saw that its counters were a little more angular rather than round which provided a good contrast to Avenir.

Color:

At first I had no desire to use color in my resume because I wanted to maintain the focus on my content rather than design. I then realized that I could use color to exemplify this goal. The green popped out to me because it represents life and rebirth. I also liked the green because it matches the color of my eyes. My use of the color is supposed to draw the reader down the page and also to my name in the unusual location on the top right corner. With only using the color twice, I was able to maintain a healthy balance between color and black and white.