This is a Kodak advertisement from the 1980s. The headline and image are very captivating, and you would think that this would be an effective advertisement. However, the way everything is situated minimizes the effectiveness of the message. Because the headline isn't justified in any way, in order to be effective, the lines "A gift they can grow up with." should be in smaller type. The way it is now just looks sloppy. If they wanted to keep the same size of type, the creators of the advertisement could have at least adjusted the kerning, so the two lines matched up with each other. Not only do the lines look uneven and roughly put together, the product name ("A Kodak Camera") gets lost due to the similarity and again, unevenness, with the lines above. Though the body text is supposed to be a "text wrap," because of the extreme slant and large margins, at first glance, it looks as though it is flush right/ragged left justified. In addition, since the paragraphs are so small, there are a lot of awkward white spaces on the right, leading to hyphenated words and also to uneven right margins. In addition, according to the dates next to the Kodak logo (which I think should be a little bigger), this advertisement marked the 100th anniversary of the Kodak camera. Though this is a different topic, I believe they could have focused on that a little more in the ad. 100 years is a big deal, and means that Kodak is a trusted and effective brand. However, how could the cute kids not attract attention??
No comments:
Post a Comment