Jennifer Brotman- Resume

Design Strategy:

I began by examining my name and I discovered that it is close to being perfect, so I wanted to work with that. I thought a serif font would keep my resume looking traditional, but as the wordmark it would add my personality. Although I am going into the advertising industry, I intend to be on the business side, so I did not want to make my wordmark too crazy. I kept it simple by using one typeface family and black and gray in my name. My wordmark then lent itself to my headers. I used the typeface style and color of “jennifer” in my headings and the typeface style and color of “brotman” in my subheadings.

I then used a sans serif font for my contact information and the details of each subhead. I chose that typeface in order to give a more modern feel to my resume. It has readability and simplicity. Through my wordmark and information I want to convey my ability to go above and beyond, but never too far. I want to show my consistency in performance. I think my consistency in type and my simple yet creative wordmark allow me to be perceived the way I would like to be perceived on a sheet of paper.

Choice of Typefaces

I chose Kepler Std for my wordmark because it is an old style serif with a little bit of a modern feel. I was mostly looking at the letter j when choosing a font because it is my only descending letter and it brings the reader into my resume. I wanted a simple terminal on my j to carry simplicity throughout my resume. The letters are all lower case because I wanted to have my one descending letter, which then allowed me to incorporate my contact information. For my other typeface family I chose Myriad Pro because it is a very simple sans serif typeface. I was mostly looking at the letter i when choosing because I wanted a round dot to match the round dots in jennifer above the j and the i.