This is an add for eclipse gum I found in a Marie Claire magazine. (NOTE: The actual ad, itself, does not bleed to the edges of the page - originally there was about a 1/2 inch border all the way around but I had to do some cropping.) In terms of hierarchy, I think this ad is easily entered. The product is a clear visual focal point. There is a genius use of white space in that the warm red accent behind both the text and product draw your eye to the areas indented for you to focus on. The starbursts are a bite cheesy but necessary. If the whole ad was red it would be difficult for your eye to focus because of the immense amount of color.
The block of text at the top is justified. This can be both good and bad. Lipton notes that justified alignment makes a clean figural shape on the page and is efficient use of space for continuous text - often used in newspapers or books(84). Since three lines of text are not exactly a continuous paragraph - justifying them can make these few words seem like a large block of text and therefore a little overwhelming. But because it is broken up with a variation in text size the main points are for the most part readable. The all-caps font choice makes a bold statement, but as we mentioned in class, it can sometime be difficult to read. In this ad I think it is, but because eclipse is seemingly going for a bold statement-type ad, it works. Overall: I thought this ad was a bite lackluster at first, but after looking at it further I can see where the designer was coming from.
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