The type on this ad is very bad because of its alignment and quantity. The alignment of the body copy is centered. This makes the advertisement look cheap and overwhelming. There are too many words, therefore is intimidating for a viewer to want to read the whole explanation. The type for the header should mirror what the product is trying to embody in its product. If the company insists on using so many words, varying size is a great option to split up the body copy into paragraphs.
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