The designer(s) of this ad have constructed an effective ad not only with visuals, but more importantly with the text. Lupton writes that the viewer need hierarchy in their viewing, a way to follow along through the layout, book, etc. At first glance, I am imediately drawn to the 'HOLD' in the ad. The use of a sans serif font with a color pulled from the shampoo bottle gives the advertisement fluidity and most importantly conveys that the products will 'HOLD'. In addition, I appreciate the designer's choice of selecting a left justify. In a way I think the left justification helps to lead me to the product. I know the woman's eye-line accomplishes that task, but I believe the choice of left justification only strengthens that aspect.
No comments:
Post a Comment