Thursday, September 24, 2009

Stylized Resume: Justin Shapiro

file:///Users/Kelly/Desktop/Shapiro.ResumeProject.indd


While I'm having some difficulty uploading my resume onto the blog site, here's my rationale and hopefully the link works and connects those who wish to view to an appropriate site:

Design Strategy: For my resume, the aim was to have a somewhat creative, yet strong format of organization to arrange what I find pertinent for any employer to know about me in a chronological order. It shows that I want to be succinct in what I present, and still understand the properties of enhancing a document. By using two typefaces with different serifs to their alphabets of characters, I felt I created a functional flow leading the eye down vertically and at an angle with italicized character to show synchronicity.

Along with two typefaces, I chose to incorporate some color, that being red, into a few small elements of the resume. Since I was highlighting the repeating “S” in my name, I took extra time for my word mark to make it more follow a Gestalt principle, bringing together both parts. Then, following some repetition, I took the red and applied it to a few other characters for fluidity.


Choice of Typefaces: I chose to use the Lucida family and the Garamond family of typefaces for this project. I liked the way that Garamond is similar to Times and the serifs it illustrated. Also, the x-heights were weren’t too heavy for when I chose to make any characters bold or had them nearby the Lucida text, which also has a reasonable x-height. The Lucida gave me the chance to create a downward flow from the top of the page with the upper case “S” connecting my first and last name and then leading down the page in the group headers. The contrast achieved by the two typefaces comes of as subtle, and yet you can clearly distinguish their different serifs bowls of most vowels.


Color: For the most part, the resume was done entirely in black. That is a fine format for me as I’m used to considering a resume a fairly simple document. I wanted to draw the reader’s attention to a strong, dominant color, such as red. For the letters highlighted in red and the word mark “S” with effects, I set the red as [R=190, G=0, B=0]. This established a deep red tone that stands out in particular where only applied a handful of times. I also used a grayscale uniformly for flow purposes between my contact information and locations/dates of my experience [71.60] to provide a little more variance to the typefaces and a sharper contrast between the bold Garamond of the title/business line and the details lines after.


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