I was thinking about ads that I've always found classic and started searching Google. I realized when this Camel cigarette ad came up that it was just too bad to ignore. Probably the first blatant disregard for organization is the amount of different type faces. Along with their poor placement and the directions each statement draws your eye, there are at least 3-6 different font types. The type faces have no specific alignment with left justification or centered justification. They don't even help to wrap the images on the ad in particular. Perhaps the only sign of considered alignment were the larger image of the woman "Linda Darnell" and the man in the lower right corner. If there weren't so many different font types then constant change-up on the type faces wouldn't become so disorienting. For something that was considered a great choice for an ad campaign, there was an entire section that seems to have gone unconsidered with the text.
1 day ago
I would agree with some of the statements made about the above advertisement. The large amount of type faces are confusing and do not lead the eye in a comfortable fashion. I would say, on the contrary, that the type does separate the purposes for each text. For instance, as the graphic designer, I would not have the main text and the celebrity based questions the same font. Still, although the different types as necessary, the designer ran with it a little to far.
ReplyDeleteThe add is also slightly off center. The blown up photograph of the woman in the red dress causes the entire advertisement to look unbalanced and therefore unprofessional. I am not sure what the style was back when this advertisement was designed, but I now understand that overloading the audience with type is not a way to get their attention,