Brittany Fuino Project Posting

Design strategy:

I designed my resume mainly around my wordmark. I wanted to keep it open and as clean as possible while being creative at the same time. I hope to appeal to future employers in the magazine business so I wanted my resume to appear edgy yet sophisticated.

Choice of typefaces:

I chose to use Kabel Lt Std in a light weight for my wordmark and headers because its geometrical sans serif style gives it a modern look. I wanted a typeface with longer stems as well. I made my last name in all caps to contrast my first name and to fit under it neatly. For my body text I used Universe because it was a versatile family and seemed to go well with Kabel.

Color:

I used pink in the "i" of my first name and in the "i's" in each section, as well as in the headers and the border running down the page. I liked how the pink contrasted with the black and chose the "i" to represent a sort of independent-ness of my name (R: 247, G: 6, B: 106).

Emilia Wojdylak's Resume

Design Strategy:
My ultimate audience would be professionals in the design or art fields. My goal was to balance an eye-catching design while still keeping the information easy to digest. At first I got carried away, and made the resume too decorative, which was distracting from the purpose of the resume of presenting information. I then strove to make the resume neat but still attractive to the eye, with the information organized and easy to find. When I noticed the letter l’s in my name lined up nicely in one of my word mark arrangements, I thought it would be a good way of leading the eye across the information if a line lead from the l’s. At first I made it a solid line attached to the letter l’s but that made my name no longer legible so I changed it to a broken line and added a slight gradient.


Choice of typefaces:
I chose a sans serif typeface because I liked the slightly more modern look and how easy to read it made my word mark. It also gave me a lot of flexibility with messing around with the kerning and keeping it still looking neat and organized. For the body, I originally wanted a serif font to separate it a bit more from the headings and word mark but did not succeed in finding one that worked well enough with the century gothic type I chose for the word mark and headings. I stayed with century gothic for the body because the lines I used separated the information from the headings enough, and the italics used in the headings also supplied distinction.


Color:
I chose a very limited use of color to move the eye around the page. The pink color focuses attention on my name. I also included the pink at the end of the separating lines I used to move the readers attention along the information. I chose pink because it is a warm color so it draws more attention rather than a light blue or green, which in actuality are colors I like more personally.

Stylized Resume: Justin Shapiro

file:///Users/Kelly/Desktop/Shapiro.ResumeProject.indd

While I'm having some difficulty uploading my resume onto the blog site, here's my rationale and hopefully the link works and connects those who wish to view to an appropriate site:

Design Strategy: For my resume, the aim was to have a somewhat creative, yet strong format of organization to arrange what I find pertinent for any employer to know about me in a chronological order. It shows that I want to be succinct in what I present, and still understand the properties of enhancing a document. By using two typefaces with different serifs to their alphabets of characters, I felt I created a functional flow leading the eye down vertically and at an angle with italicized character to show synchronicity.

Along with two typefaces, I chose to incorporate some color, that being red, into a few small elements of the resume. Since I was highlighting the repeating “S” in my name, I took extra time for my word mark to make it more follow a Gestalt principle, bringing together both parts. Then, following some repetition, I took the red and applied it to a few other characters for fluidity.

Choice of Typefaces: I chose to use the Lucida family and the Garamond family of typefaces for this project. I liked the way that Garamond is similar to Times and the serifs it illustrated. Also, the x-heights were weren’t too heavy for when I chose to make any characters bold or had them nearby the Lucida text, which also has a reasonable x-height. The Lucida gave me the chance to create a downward flow from the top of the page with the upper case “S” connecting my first and last name and then leading down the page in the group headers. The contrast achieved by the two typefaces comes of as subtle, and yet you can clearly distinguish their different serifs bowls of most vowels.

Color: For the most part, the resume was done entirely in black. That is a fine format for me as I’m used to considering a resume a fairly simple document. I wanted to draw the reader’s attention to a strong, dominant color, such as red. For the letters highlighted in red and the word mark “S” with effects, I set the red as [R=190, G=0, B=0]. This established a deep red tone that stands out in particular where only applied a handful of times. I also used a grayscale uniformly for flow purposes between my contact information and locations/dates of my experience [71.60] to provide a little more variance to the typefaces and a sharper contrast between the bold Garamond of the title/business line and the details lines after.

Design Strategy:
I tried to create a sleek and modern yet conservative and masculine design for this resume. I wanted it to be attractive and show that I have good taste to demonstrate that I have a sense of design, but be conservative enough to hand out to a non-creative business representative given that I am a Whitman dual. To accomplish this I used a lot of white space at the top of the page to the sides of my centered wordmark, which is very bold and utilizes my initials to create an emblem-like logo without being over the top. My contact info was turned 90 degrees so that it runs down the right hand margin and ends at the bottom margin. This adds to the sleek and modern feel of the resume and serves the double purpose of balancing out the white space left by the Skills and Education sections. I chose all black to add to the boldness and be conservative.
I also wanted the resume to be readable and well organized, so I chose a very standard, left aligned, bulleted layout to display the body of the resume. This layout also gets the most space out of my, unfortunately, limited experience, by using headings and subheadings with long lines of description across the page. All of the margins are equal except for the bottom margin, which is 50 % larger, which was chosen to balance out the white space on the top of the resume.

Choice of typefaces:
I chose Eurostile LTStd for my wordmark because it was the best fit to the sketch I had made previously. I wanted to extend the bottom line of the Z to underline part of my name, but didn’t want to draw a line to do it, so I connected it with the C underneath, the fact that this typeface, the bold extended version, has rounded square counters and thick sans serif strokes makes this possible. I don’t think this typeface is a novelty font because the non, extended lower case letters actually have more oval counters and are well proportioned. I used the demi weight of this font for my headings and subheadings
For the body text, I chose Weidemann LTStd medium. It has contrast and readability because it has serifs, but it does not clash because it has a high x-height like Eurostile LTStd and the serifs are both angular and flat, complementing the geometric feel of the other typeface.

Resume Design: Jordan Clifford

Design Strategy:

I wanted a resume that would stand out, but I didn’t know exactly how I wanted it to stand out. I knew my audience would be potential employers in the magazine industry and that I wanted to try out the two-thirds/one-third approach. As my design flourished I experimented with the use of over and underlining my headings, adding color in and around my name, and seeing what letters I could pull down and draw through my text. I tested out where to place things and how to format them.

The finished product is a bold display of yellow gold and sans serif typefaces. I used bars of color and accented my headings in order to draw the reader’s eye down the page. Using the white font color for my name and contact information I thought was kind of a risk because it can be hard to read but I didn’t like the way black looked. I wanted my color bars to bleed off the page in order to give it a more modern look, so I had to do a little technical trimming.

Choice of Typeface:

I chose a combination of Vectora LT std bold and light for my wordmark and a combination of Arial Narrow regular and bold for my content. I decided to go with all sans serifs because I thought they fit well with my personality. A serif may have produced a bolder contrast but that combination was common and I wanted to try something different. In order to create at least some contrast I used the combinations stated above to break up my content and make it less monotone.

Color:

My color is R: 249, G: 192, B: 3. I chose a gold yellow because (1) yellow is a warm color, which draws attention, (2) it is my favorite color and (3) the gold undertone is easier on the eye than a brighter yellow would be. Yellow can be hard to read and with the white font color even harder, but I thought it was a worthwhile risk.

Rationale for Project #1

Design Strategy

Resumes are boring and jam packed with information. Through my resume I wanted to show my personality. I wanted it to be bold, creative, yet still professional. I am majoring in Advertising; therefore I am given a certain amount of freedom as to color, type, and design. Although I wanted my resume to express that I can be fun, I also wanted it to seem professional and hardworking.

Typeface

I chose my typeface (ITC Cheltenham) because it remains somewhat traditional with its thick serifs, but can also be perceived as surprising because of its circular endnotes. I used this family throughout my resume to keep it consistent, but created contrast by using ultra condensed, bold condensed, and light. This typeface family proved to be versatile because it looks professional in big paragraphs, however by using all lowercase letters in my wordmark, the type has a young, fresh feeling.

Color

A little pop of color was used to highlight my wordmark in the top, left corner. I wanted my name to leave the first and last impression. I chose to use the color purple because aside from the fact that it is my favorite color, purple conveys sophistication and mystery. I want my future employer to wonder what I have to offer in addition to experience and education.

Paper

I decided to use paper with a ninety degree angle because I felt it was more professional than other options with curved edges.

Project #1 Resume

Design Strategy

My design is geared toward a fair amount of white space, making the resume clearer and easier to read. Having lots of white space on the side and between sections will also allow a news editor to spot out my skills without looking through clutter. When I describe what I did in my positions, I also separated each line with 14 pts. These were the only spots where I used dashes, so that the reader could easily go from one line to the next. Additionally, the line at the top used to separate my first and last name adds personality to the paper, making it more than just words.

Overall, the amount of white space and use of lowercase letters convey a smooth, calm tone rather than an in-your-face, all-caps resume. A reporter reading internship resumes is already filled with tons of type each day, so it’s important that this is readable and unique at the same time. The spacing on the page represents my calm personality, but the information also symbolizes I get the job done.

Choice of Typefaces

I wanted fonts that didn’t obnoxiously jump out at the reader, so I used two humanist sans-serif typefaces: Optima and Calibri. This conveys consistency throughout the resume. I believe they represent a comfortable, calm and also creative personality by not having the clutter of serif fonts’ finishing strokes. Using lowercase letters conveys this personality even more. Both fonts also have a two-story “a,” which looks more respectable and formal than a one-story “a.” I used Optima for my name and the names of each section (experience, skills, etc.), which achieves a small, but noticeable contrast from the Calibri font on the rest of the paper.

RESUME PROJECT - MITCHELL FRANZ

Above is my resume. Please feel free to give me your comments, critiques - I am very open to them. Below is my rationale. I threw it up here for grins.

Design Strategy:
To complete the resume design project, I wanted something very professional, but yet stylish - like that New York Barney’s flare to it. In fact, now thinking of it I should have used the Barney’s wordmark typeface maybe. Continuing, I wanted to send the message professional and sophisticated, but I didn’t want the type to look so rich that it would lose it’s sophistication. My audience is one of creative directors, photography editors, and art directors as well as other photographers for internship purposes. The image that I desire to be perceived at is one of professional and sophisticated again, but I would like to add fun and powerful. I do not think I captured the fun, but that’s fine with me because a fun font would have taken away from the overall impact of the resume I believe.
Choice of typefaces:
Because of my desire to be sophisticated and professional, I knew I wanted a strong serif with tails to give that rich, eloquent feel. In the end, ITC Berkeley was the font I selected. Originally, I had a different font, but quickly realized that it was an all caps font and that would not work.

I knew I wanted to use a sans serif font in the resume, but didn’t want to sacrifice on either of my two adjective-limitations so I chose what I believe to be a strong sans serif, Abadi MT Condensed Extra Bold. I feel the two fonts give me enough contrast while maintaining my original goal. I am pleased with the height of my sans serif font, but think that they serif font’s letters are too fat. I am planning to change my serif font possibly, but really like Berkeley as a body font.

Color:
Going along with the professional I also desired to show power and slightly emphasize strong character through my color choice. This color, (R: 174 G: 18 B: 20) a deep red, is a nice warm tone that conveys my strong character, professional, and sophisticated feel I so strongly like. Also the color helps the sans serif with its sophistication in competing against the serif.

Jennifer Brotman- Resume

Design Strategy:

I began by examining my name and I discovered that it is close to being perfect, so I wanted to work with that. I thought a serif font would keep my resume looking traditional, but as the wordmark it would add my personality. Although I am going into the advertising industry, I intend to be on the business side, so I did not want to make my wordmark too crazy. I kept it simple by using one typeface family and black and gray in my name. My wordmark then lent itself to my headers. I used the typeface style and color of “jennifer” in my headings and the typeface style and color of “brotman” in my subheadings.

I then used a sans serif font for my contact information and the details of each subhead. I chose that typeface in order to give a more modern feel to my resume. It has readability and simplicity. Through my wordmark and information I want to convey my ability to go above and beyond, but never too far. I want to show my consistency in performance. I think my consistency in type and my simple yet creative wordmark allow me to be perceived the way I would like to be perceived on a sheet of paper.

Choice of Typefaces

I chose Kepler Std for my wordmark because it is an old style serif with a little bit of a modern feel. I was mostly looking at the letter j when choosing a font because it is my only descending letter and it brings the reader into my resume. I wanted a simple terminal on my j to carry simplicity throughout my resume. The letters are all lower case because I wanted to have my one descending letter, which then allowed me to incorporate my contact information. For my other typeface family I chose Myriad Pro because it is a very simple sans serif typeface. I was mostly looking at the letter i when choosing because I wanted a round dot to match the round dots in jennifer above the j and the i.

resume project

[don't know how to make the image bigger!]

Yekaterina Grishchenko

Design Strategy:

I began this project with an open mind, just like I do with my personal blog: just let the ideas seep from my head onto the keyboard. I am a writer, a dual major in Public Relations and International Relations, and as a result, these aspects tend to come out in all of my projects (my writings tend to be long with a creative curve thrown in them and I almost always tie in a story or example pertaining to my world travels). Seeing as a resume is the ideal place to put these attributes, I was not the least bit worried. The worry only came in when it came to the design. Sure, I have designed a few computer projects as creative Christmas gifts, but when it comes to my future and paycheck, the last thing I want people in the “real world” to think is that I am boring.

I have always been creative and my style is somewhat elegant, or some may even say that most of writing style (and any style I have, for that matter) has a bit of an intimate-like flair. I believe that trying to show this on paper is somewhat difficult without people interpreting it as vulgar; therefore I made sure to steer away from any flamboyant colors, typefaces or even the design in itself. Career wise, I do want people to know that I am mature, dedicated and organized, but how much do you hear that in resumes and applications? Therefore, it was important for me to find a style, typeface, color and word bank that is simple, clean, clear and all-in-all attractive. After deciding on a wordmark, I matched my other headers and the dates to its size (in length) to make it seem as though there were a line drawn straight down from the end of my name. The “meat” of the resume matches the length of my contact information (after I had moved it from my initial idea: see below) to make it seem as though there were a bigger column (almost like a 2/3, 1/3 style without the actual columns). I also added horizontal lines to separate the sections; for a more organized look. I think this is an easy, clean and elegant design, just like I had wanted.

Color:

So I began with the idea of color. My two favorite colors are plum and deep red. I spent almost an entire day playing around with these colors thrown onto some “filler text” and came to the conclusion that plum is not a suitable color for text, but red (more specifically C= 15 M= 100 K=0) when combined with an 83% tint, is quite easy on the eyes and not to mention, a warm/inviting color. However, I did not want my resume to look as if it had been corrected by some angry professor, so I chose to use the red sparingly (only for the headers and a little to add some contrast to my contact information). After deleting the purple mess on the page, I realized that black font is not only traditional but easiest to read. Therefore, I was done with color.

Content:

Next, I worked on my word bank. I have only held one job, working as a receptionist for my mom’s spa and since that does not fit into the realm of Public Relations nor is it concerned with International Relations (despite the name of the family company being Royale European), I plucked out the words that illustrated my writing, representational and organizational skills. The international part of me wasn’t hard to sneak in there as I did work for a non-profit called Help Cuba Now this past summer and I am fluent in Russian (which I hear is a desired skill in today’s workforce). While I am involved in a few major student organizations, I haven’t done as much work for them as I would like to. Therefore, writing this resume was helpful in helping me realize that. But I did mention the grunt work that I have done so far; while it may not be impressive, internships are always looking for someone willing to do it, right?

Typeface:

Similar to my way of choosing my font color, I spent almost an entire day choosing my typeface. I wanted a typeface with many options, because if it were up to me I would flood my resume with 10 different families, in attempt to make it interesting and to add a lot of contrast. Kepler std has many variations and its simplicity caught my eye. The x-height is not very large but I have asked around and no one seems to be bothered by it. For some reason, I think it has an elegant flair to it and as silly as it sounds- it matches my personality. Despite the font’s many variations, I surprised myself in only using “medium condensed” and “bold condensed” (I guess I like condensed). I chose Helvetica Neue for the first letter of my first and last name for my wordmark, because after at least 50 sketches, I knew I wanted to mold the “Y” and “G” together somehow. So I either needed a cursive font or a simple, bold one (according to my sketches). I played around with the cursive and it just seemed too difficult to read, therefore Helvetica seemed like an appropriate choice. In order to add repetition, I used a smaller sized (19pt instead of 72pt) Helvetica Neue in my headers. The smallest font I used was a 12pt for my contact info, which I initially wanted to go down vertically from the merged “YG” of my name, but after some feedback, I decided it looked too awkward. Therefore, I just downsized the font and had my contact info run horizontally from my name.

TYPE CHALLENGE 3

Be the first to accurately identify the typeface used in these final iterations of the 2008 presidential campaigns. E-mail Paul your answers!

Elena Carroll/Resume

Elena Carroll/Rationale

Design Strategy:

When I designed my resume, I primarily thought of appealing to future employers. I understand how competitive the job market is, especially for all students graduating out of college, and it is important and even vital to stand out. I understood the resume to become the deciding factor to employers when selecting possible candidates. I wanted my resume to stand out in a positive and innovative way, hopefully generating enough interest to get an interview. My goal is to be perceived as creative, modern, resilient and professionally impressive. It is ideal to have impressive experience, but my previous work experience does not necessarily help me to stand out, so i had to rely more on the design.

Typefaces:

I only selected one typeface for my resume project, which was century gothic. I dislike clutter and disorganization, and I figured it would be easier for the eye if the fonts held similarities. Century gothic is also a nice clean font with a contemporary feel. I did emphasize or bold the more important information, which provided diversity and outlines. Century gothic is a diverse typeface, so i was able to show the variations and keep it interesting while keeping it organized. The prominent counters also made the resume very readable.

Color: I used all black except for my name at the top. I used c:100, M:0, Y:0 and K:0. It came out as a navy color, which added extra punch to the resume, but did not overpower it. I also used 75% gray for the dates of my employment, because I found that information to be less vital or relevant. The small changes in color made it look inviting, and it draws in the person looking.

Binta Jammeh- Project 1|Resume Design

Design Strategy:

Clean, organized, stylish, and sophisticated; that is what I wanted my resume to convey. No matter what job I end up applying for in the future, these specific qualities are what I want my potential employer to gather about me just from reading my resume. It would be a grave understatement to say that I was not utterly intimidated by this project being a newcomer to the world of graphic design. I ran into many roadblocks along the way, but as I progressed with the project, my nerves eased and I became more confident in my abilities as a new designer.

In order to convey a clean and succinct look, I made sure that the space between main sections was 1p5, the space between all sub headers was 0p1, and the space between all lines of text was 0p4. Making sure that there was ample white space was key in communicating my theme of cleanliness and sophistication. In order to do so, I applied the 1/3, 2/3 approach, which allowed for a great amount of white space on the left of the page and increased my top margin to 0p2 and my bottom margin to 1p0. The inside and outside margins were set equal at 0.0625 in. Finally, I indented all of the body text by 0.1875 in.

Choice of typeface:

I worked with the Myriad Pro type family for my wordmark and headers. I was immediately drawn to the Semi Extended and Light Semi Extended fonts within this Sans Serif type family because of their sleek and succinct letters. For the body text, I chose the Gills Sans Regular font. With the use of this Sans Serif type, I was able to build upon my desire to convey a certain sophistication with my resume.

The letters in my wordmark are all lowercase. My first name is set in 36 pt and my last name is set in 55 pt. I chose to remain in a lowercase setting because the x-height of the letters in the Light Semi Extended Myriad Pro font are prominent enough that they stand out and reveal a certain boldness in their appearance. With the use of lowercase letters, I also aimed to showcase how the letters of my first name were able to fit snuggly into the parameters of my last name. The headers are set in 18pt font (with the exception of the contact header in 10pt) and all had kerning applied to further distinguish them from the sub headers and body text.

Color:

In order to add a pinch of style into my resume, I chose a medium blue (C=100, M=0, Y=0, K=13.2) to not only make certain aspects of my resume pop (wordmark, headers, sub headers), but to also help in establishing a clear visual hierarchy within the resume. The color scheme progresses from the blue to a lighter shade of black (C=0, M=0, Y=0, K=52) and finally to a standard black (C=0, M=0,Y=0, K-100) to denote clear separations in content. With my headers, I made either repeating letters and/or vowels blue, simply to throw something playful and different into the mix.

Resume Post-Stacie Foster

Design Strategy:

Because I wanted to use my end product resume as a functional document, I wanted to keep it simple. After sketching multiple designs, I decided that diamonds around my word mark made my resume standout from other resumes while still keeping a classy, professional feeling. I wanted the design of my resume to be carried out thoroughly, so I used the diamonds from the top of the page as bullet marks throughout the body of the resume.

Another important aspect of my design was to ensure readability and diffuse all clutter. When I look at a resume, I think it should look clean and readable. I ended up having to take out several “experiences” to ensure my resume was not over crowded.

Typefaces:

For my word mark I used Bodini SvtyTwo Booklta because it is a script. I wanted my word mark to look classy and sophisticated. Even though the typeface used is a script, I still think my word mark is readable and effective in catching the reader’s eye.

For the body of my resume, I used Guardi Lt Std Roman. This is a Serif font that is very easy to read, but still interesting. The serifs are very defined in this font and I think they bring a very business-like feel to the body of my resume.

Color:

I chose to incorporate color in my resume because the design itself was so simple. Adding color gives my resume another element of individuality. Without color, I feel that my resume would look too much like a template or another ordinary creation. The color makes it pop. Also I believe that I chose the right places to use color. The color used around my word mark draws the reader’s eye to my name. The color used in the lines borders the body of the resume, where all my experiences and knowledge is showcased.

I used the color blue because I feel that it does not stand out too defiantly. Blue is a warm color that draws the reader in, but does not take attention away from the rest of the resume.

Week 4: Resume by Taylor Miller

Design Strategy:
For this resume, I was aiming to target any future employers I may have, whether it be for an internship or an actual paid job. I was trying to show them that I am professional but at the same time creative. By adding color and modern sans serif fonts, I wanted to be perceived as contemporary as well as graphically excelled. I want my paper to stand out from the rest because the communications field is really competitive, especially in today's current economic state.

Choices of typeface:
I chose Century Gothic for my entire resume for a couple of reasons, the first being that it is extremely modern and contemporary (and I really like the big counters!). I really wanted a sans serif because I think it looks a lot clean and neater, and I really liked Century Gothics clean, crisp strokes and diagonals. I also liked how it is an extremely versatile typeface family, so I could use it for my entire resume and still create contrast using regular, bold and italics. Contrast can also be seen in my word mark, with the uses of both caps and capital letters. I carried out the use of caps in my headers of the different sections since it provides the eye with a clear and precise arrangement of text.

Color:
I used the red color (C=15,M=100,Y=100,K=0) in my word mark because I felt like it really drew the readers eye to my name. The color red is also a warm and powerful color, which invites the reader in. I once read somewhere that you use the color red "when you don't want to sink into the background."

Week 4: Resume Posting Alyssa Hillman

Design Strategy:

The resume project was intended to supply me with a logistical resume that I could use both for internships and career positions. With these purposes in mind, I was able to successfully construct a resume that targeted both my major (Public Relations) as well as my desired field (non-profit work). I wanted the resume, and therefore myself, to come across as a serious, innovative, hard-working, and enthusiastic individual. I accomplished that by doing many things such as using tasteful color, a unique yet modern typeface, a bold watermark and a simple layout.

I predicted my resume audience would consist of non-profit organizations or charities that are looking for new hires/interns to bring new and fresh ideas. I also thought about how most of these organizations have a classicism or history aspect to them so I did not want to go too overboard with an elaborate watermark or color scheme. Modesty and humbleness are also important traits that I hoped to show with the lower case letters in my name. Content wise, I included many job experiences and skills in order to show my versatility and willingness to try new things.

Choice of Typefaces:

I was primarily looking for a typeface with round counters that still had a modern look. Round counters were important because I have many round letters in both my first and last name. For my watermark typeface (Avenir), I was also looking for a typeface with a large family because I did not know what type I would use for the headings. I used lowercase to also limit the amount space my name would take up because I have many overhanging letters. The main body type (Cecilia) had a certain boldness and readability that some of the other types didn’t have. I also saw that its counters were a little more angular rather than round which provided a good contrast to Avenir.

Color:

At first I had no desire to use color in my resume because I wanted to maintain the focus on my content rather than design. I then realized that I could use color to exemplify this goal. The green popped out to me because it represents life and rebirth. I also liked the green because it matches the color of my eyes. My use of the color is supposed to draw the reader down the page and also to my name in the unusual location on the top right corner. With only using the color twice, I was able to maintain a healthy balance between color and black and white.

Week 4: RESUME posting

(sorry the image is so small...I don't know how to make it any bigger...)

Both my wordmark and my resume took a lot of work, but I am finally happy with the end results! I am a very simple person, which is why I thought it was appropriate to make a clean, simple resume. I am not one to be known as "fancy," which will explain why I kept my resume in black. I chose the fonts Goudy Oldstyle Std and ITC Fenice Std, and the contrasts with the bold and unbold letters substitutes for the contrast in color that other people may use. The large X-height in Fenice makes it a good font for my name and for the headers, and it complements the old style serif Goudy.

Wordmark:

I really wanted my initials to stand out in my wordmark. I toyed with capital letters, but I didn't want "Jennifer" to be more dominant than "Alberts" and vice versa. The slant of the J in my first name fits with the flat left side of the letter A. I manipulated the kerning so they were closer together, and bolded them so they stand out even more. I think aligning the r and the s with each other (the last letters of my name), gives it a sharp end point.

Resume:

The baseline for my contact information fits in the space between my first and last name in my wordmark. My left and right margins a little over 2 picas, and I think this allows for ample white space. I originally had a different hierarchy, with the dates of all my items right justified while everything else was left justified. I used a square bullet because I think it looks more structured than a circle. It also fits with the boxed Fenice letters in the headers. I indented the bulleted points a little bit so the descriptions of all of my activities stand out a little more. I also bolded and increased the Goudy font size on those titles. I lined the last letter of each header with the beginning of the first serif in A. Originally I had them all left aligned, but it adds a little bit of a pyramidal shape and a good contrast for the eye by having them aligned on the right.

I placed “Education” before “Skills” because I believe that networking is extremely important. I know that potential employers look at skills, but a ton of jobs nowadays include training. For example, it’s great that I know how to use the MRI+ database, but if an advertising research firm hired me, they would probably still give me tutorials in how exactly they want me to use the database. I also didn’t put everything in date order. I had two great internships this summer that I placed before commitments that began this semester because I have JUST started those endeavors.

Since I’m a junior, and am actively looking for internships and jobs, I think this new and improved resume will really help me out. Though I’m an advertising major, I’m not 100% sure whether I will be applying to traditional advertising firms. There are a lot of things I can do and hopefully this resume will lead me to success!