Design Strategy:
For the magazine project I was torn between several ideas. As a photographer I wanted to create my own custom imagery for the project, but was still unsure. Originally, I was going to do the Dinosaur BBQ, but after realizing I needed more time to shoot there, I decided upon Boeheim’s 800th win. I photographed the portrait of Boeheim during media day this past year and shot the game at the Carrier Dome the night he won. My mine and really only design strategy is big pictures. I like simple effect and the cleanness of one big dominant photo and that’s it. With my opening spread on the right page, I tried to leave it very open and use the white space. In all spreads, I worked to achieve that there was a visual eyeline from the photo to the story.Choice of typefaces:
For my sans serif font and for my headlines and such I chose Frutiger because it allows my magazine to be simple yet not so serious of a sans serif font. For the body copy and the caption I used Berkeley Old Style. I am in love with Berkeley Old Style. It has many characteristics that speak to me. It is one of your top ten fonts, but it also is easy to read and is classy to say the least. Avenir is used sparingly for bonus things here and there, but rarely overall.
Color:
I used color four times in the magazine. Every time I pulled the color from a nearby color source in a photograph. Once in the Magazine Flag, another in my headline, another in a pull quote and finally in my sidebar.
I really love the first spread in this magazine. The large amount of white space really makes your headline of "THE 800 MAN" stand out. I also like how there's just the colors of orange, black and white on the spread. The orange jumps out at the reader's eyes first and matches with the theme of orange in the rest of the magazine. On the jump spread, the photo of Mookie Jones jumping into the air works perfectly, because it appears as if he's jumping into the page and right toward the body text of the story. This guides the reader's eye to the story. The only thing I would work on is the sidebar. At least to me, there seems to be a little bit too much orange in there and not enough words. I think if you fit maybe a fourth thing about Boeheim in there, it would give a little more substance to the sidebar. Overall though, very good magazine design, and as always, go 'cuse!
ReplyDelete- Michael Boren (comment post)