Magazine Project Posting

For my magazine layout I wanted to style it like a fashion magazine because I hope to work in the fashion magazine industry. I picked an article on Tavi Gevinson, a thirteen year old blogger who has recently gotten a lot of attention and been invited to a lot of the Fashion Week 2009 shows in New York City. I have looked at her blog myself, and the writing and analytics are very developed for a thirteen year old. When I searched for images, I found great editorial images that were shot for Pop magazine recently. Also, I wanted to include some of Tavi’s photos from her blog of her looks that she posts. In addition, I saw images of her being interviewed and with famous designers on her blog so I decided I could incorporate that into a side bar.
I wanted to target my magazine to a sophisticated fashion conscious audience. For the title I just used my first name backwards, which looks like a polished French word. I had the “A” in the title bleed off the page and made it larger than the rest of the letters, having them line up with the bridge in the letter. The word “magazine” fit so neatly under in the gap that was left so I put it there with a contrast typeface. I put the headlines of the magazine in transparent white boxes that were aligned geometrically for the sophisticated look I was going for and made all the type black. I realize that in the print version the boxes are too light and wish I had printed it out again with less transparency so the white would be brighter and the black text more visible against the background.
For the headline of the first spread I played around with different typefaces to get the look I was going for. I wanted “Style Savant” to be more elegant than the rest of the type to indicate change. The color theme I use for the text and sidebar match the photographs I chose. I wanted to emulate innocence yet sophistication, in reflection of Tavi. I continued the use of the transparent boxes and geometric linearity in the layout of the spreads to coincide with the cover. For my side bar, I arranged a pattern of lense flares that I generated in Illustrator and pulled into inDesign. For my folio I kept it very simple, and kept the same typeface for “Ailime” to keep the magazine identity. What took a lot of time was arranging type, and lining and sizing everything up correctly. The whole layout was based on my target market and the essence of the article.