For my logo design, it was difficult to come up with a symbol that integrated all of the different types of design and art I practice. I am a fashion major and also do graphics design, and learning photography. To incorporate all this I needed a symbol to generalize art. I eventually came up with the idea of using an abstract scribble stroke. I had the scribble stroke come around the text connecting the last letter of “design” to the W of my last name to unify the logo as a whole. I chose the type Jane Austen because it is one of my favorites and I chose Bank Gothic to contrast its elegant cursive letters with solid more modern type. Also I needed a cleaner type like Bank Gothic to make my name more legible, especially my last name which is complex. I did not choose to add color into my actual logo to increase its versatility on different surfaces and allow me flexibility with changes to color on stationary. It would allow me to use the logo on a color series of stationary, for example. I chose to print the version of my stationary for class in an aqua/teal shade because of personal preference. I am constantly drawn to this color so it symbolizes me personally in a way. I chose to adorn my business card, envelope and letter head with a leafy/floral design in combination with geometric shape for an interesting design dynamic, again combining decorative with modern. I tried to combine the two because I really like both styles, though they are opposite. I will probably revisit my stationary and make it simpler however.
I really like how you integrated the 3 designs so they come across as a system...it works well and is visually pleasing.
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