For my ADV class, we have to actually manufacture an advertising and publicity plan for a certain brand. My team's brand is (RED) and this brand is the main focus on this Starbucks' (partner of RED) website.Not only is Starbucks very heavily publicizing RED this holiday season in stores(for instance by donating 5 cents to the organization when a patron buys a holiday drink) it is also making it the focus of all of the other mediums.
I closed my eyes and when the website opened, and I opened my eyes, I was immediately drawn to the red (RED) advertisement. After this, my eyes were then brought up by the red star that says "wish" to the Starbucks logo. I then realized that not only do I now have a positive association with Starbucks (the charity reference and "wish") but the whole thing took less than two seconds. I then started to look at the different beautiful drinks (four pictures at the bottom) and then at the menu options.
I would say that this was a very smart design and it did work. It got me interested in (RED), gave a positive image of Starbucks and left me salivating over Peppermint Lates. It used color, text size, typography and placement to achieve all of these goals.
No comments:
Post a Comment