Jen Brotman- Hierarchy

I don't really visit many different webpages frequently, but I thought that my sorority's national website conveys hierarchy well. Important elements are emphasized and the content is organized logically and predictably. The search box located in the top right area is predictable, allowing the user to go straight to what she is looking for. One doesn't have to search for the search. There are really simple tabs on the same level to direct the user by what kind of user she is. These are part of a logical hierarchy.

Readers first see shapes and colors, with foreground elements contrasting against the background. The background is blue and the foreground white, which is contrasting. The tabs are in pink, which is a warmer color than the blue background allowing them to stand out and become important text to the user. The main graphic attracts the user as well, breaking up the text. The text then below becomes the least important because the user may skip it if they go straight to a search or tab. These elements combine to show hierarchy and direct the user.