Traveling this holiday break, I stopped by the airport magazine shop and picked up Esquire's newest issue and decided to give it a try - see what all this augmented reality was about.
Well I am glad I did. In my opinion, I don't think this will ultimately save the magazine industry, but I think it change and possibly revolutionize it. This technology opens the door for so much technology and personalization within the issue.
I am still exploring what's inside this Esquire issue with the new little white and black box, but I can't wait to see what other titles will pick the hottest technology up.
Here are a few screen shots I did while exploring the issue...
Mitchell
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