Mag Project: Jordan Clifford

Design Strategy:

I chose to do a health magazine because as a magazine journalism major I am interested in going into health/fitness journalism.

With that said, this project was much harder for me than I thought it was going to be. My toughest trouble was finding photos. I found the pictures I wanted but in order to get them the way I wanted them I would have had to pay an excessive amount of money, and being a poor college student, good photos just weren’t in my budget. But I found a way to get through it, although my photo quality had to suffer.

My feature story came from “Psychology Today,” I found it through pro-quest on our library’s website. My initial headline first read “Think Color” but it was somewhat confusing and didn’t really lead to my story. So instead I changed the headline to “Nutrient Non-sense,” because the article explains how it’s always so confusing to know what nutrients you are getting and from what, but it explains that if you focus on color you are sure to get all the necessary nutrients you need.

My flag kind of just came to me. I knew I wanted it to say health somewhere so I played around with naming it “Healthcraze” or “Healthycraze” – I liked the way the y dropped down so I chose the latter. I also chose to italicize “craze” because I liked the way the z curved. My bylines are collective but the photographer is made up because my photos came from Google searches. My menu items (photos and recipes) all came from fitnessmagazine.com, but I added in a fake website for my magazine to draw some authenticity to the sidebar.

Choice of Typefaces:

My front cover has a variety of typefaces on it to create variation. My flag and folios are created with the same typefaces in the same format to create gestalt (Times: Bold, Italic, and Regular). I used Albertus MT Std for my article headline, drop cap, sidebar headline and each recipe nameplate. My deck head, collective byline, pull quotes, and sidebar small type are all Cronos Pro Display (and Caption for the byline.) My body text and photo captions are all Baskerville; I felt it fit better than Berkley Old Style or Times New Roman.

Color:

I pulled my colors from the food in the photo on my first spread. The orange I used for my headline, byline, drop cap and quotation marks; I also pulled it for my magazine cover – I really liked the way it popped and how the white type looked really clean on top. The orange is R: 255 G: 161 B: 45. The green accent is R: 146 G: 175 B: 8. I used it for my deck head, and recipe boxes. I also had it as my pull quote type color but it looked somewhat odd and I wasn’t exactly sure how I felt about it so I cut it.

Overall I’m please with my project. It didn’t come out exactly the way I envisioned it would but some sacrifices had to be made

Citations:

Photos:

http://healthyeatingdaily.com/wp-content/uploads/2009/09/iStock_000008320895XSmall.jpg

283x424 pixels 300 DPI\

http://igopink.files.wordpress.com/2009/10/woman-holding-fruit.jpg

849x565 pixels 72 DPI

http://smallbiztechnology.com/media/shopping-at-grocery-store.jpg

425x282 pixels 240 DPI

Recipes:

http://www.fitnessmagazine.com/recipes/quick-recipes/breakfast/easy-healthy-egg-recipes/?page=6

300x300 pixels 72 DPI

http://www.fitnessmagazine.com/recipe/seafood/sauteed-baja-fish/

200x200 pixels 72 DPI

http://www.fitnessmagazine.com/recipes/quick-recipes/dinner/easy-healthy-pasta-recipes/

300x333 pixels 72 DPI