Brittany Fuino: Poster, Usability, Web Site and Logo Project

The website for Iams is a good example of usability. It separates the page into two big links for dogs and links for cats, with a navigation bar at the top and two pop out navigation bars on the left side. The bottom has containers that keep the page neat and clean with a search bar in the upper right hand corner. If you scroll down you can find additional information and links, bordered by a cute pet toy rope to signal the bottom of the page.

In designing my personal logo, I wanted to come up with something that somehow visually incorporated part of my name in a picture. Using B. Fuino I came up with the idea of

using an image of a bee I drew out by and and used the pen tool in Illustrator to smooth it out and make it into a usable image. To continue the idea of movement I added a trail following after the bee which connects the front of the business card to the back and leads the eye to my last name. I used ITC Goudy Sans STd for the text because its curvature compliments the curves of the bee. The "o" in Fuino looks similar to the bee's head, and the "i" looks similar to the stripes on the bees, making the overall logo more visually appealing. Although my last name is in all caps, I decided to use the antenna of the bee to dot the "i" in both my last name and first name on the back of the card. I also tried to match the weight of the dots in the stroke of the bee's trail to the circular end of the bee's antenna. This also ties the front of the card to the back. I chose to use the pantone color 130 C for its warm, goldenish honey color. The info on the front of the card is on the opposite side of the info on the back side of it to give it more modern of a look. I found an image online of honeycomb and used live trace to play with it until I could individually select each section and fill them with color.

I created a website for my sorority's annual event called "Kicks for a Cause." It supports our national philanthropy, Autism Speaks. I incorporated the colors of our philanthropy in considering my design, and attempted to keep that theme throughout. Alpha Xi Delta's colors are double blue and gold, which can be seen in the navigation bar and the header. I took the idea of using green and orange from Autism Speaks. It works well because orange and blue are complementary colors. The primary color is warm (the orange) with blue, the cool color, being secondary. I put a soccer ball on each page to create continuity, and rotated it on the home page to match the soccer ball in the actual photo above it. I also added the logo for Autism Speaks in one of the hexagons of the soccer ball. I used Helvetica and New Baskerville to contrast each other in the header. I like how Baskerville's delicate typeface contrasts the boldness of Helvetica. I also used Janson in my body text to make it easy to read yet appealing.