Design Strategy:
The image I desire for myself is professional and sophisticated while also conveying the photography part. This is how I decided to do the ‘M’ and ‘F’ followed by the [o]. Part of me did not want the Mitchell Franz Photo underneath, but I feel it is necessary since my initials could potentially - although immature - be taken as a derrogratory word. Also I feel the logo displays s sense of simpleness and that is what I am about too, but then the vagueness of the logo and the rich Didot font, I think, add a sense of richness and elegance.
Typeface Choices:
Following with the professionalism as well as keeping with a sense of I am a elegant photographer, I chose Didot as my font to convey that message. Didot is a font as well as Bodoni that is displayed as a high end font - fashion magazines and such. I would like Mitchell Franz Photo to be carried the same way. Although I think I could use a nice clean sans serif for the ‘Mitchell Franz Photo’ below the logo.
Thanks,
Mitchell
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